AI consulting for SMEs · Training · Workshops
AI that your team actually uses. With a plan, rules and training.
Together with you, we find the places where AI saves time in marketing, sales, customer service and administration. We train your team on its own processes and implement until the first agent is running. The training builds the AI literacy the EU AI Act requires, and it is documented.
Free and without obligation. Consulting is often up to 80% fundable through BAFA.
These companies work with Weber Media
01 / The problem
Everyone is talking about AI. Your team uses it in a dozen different ways.
Some have long been working with ChatGPT, some secretly, some not at all. A shared plan is rare.
One colleague has quotes drafted by AI and pastes customer data into a free tool to do it. Another thinks it is all a gimmick. And management is not quite sure what is allowed, what it delivers and where to start.
On top of that, since February 2025 there has been an obligation: anyone using AI in their company must ensure sufficient AI literacy among their staff. Trial and error is no longer enough.
Why AI so often fails to land in SMEs
Tools without a plan
Licences are bought because everyone is talking about them. Nobody defined beforehand which task should get faster.
No in-house rules
Which data may go into which tool? Who checks what the AI writes? Without answers, you get uncertainty or carelessness.
Training with no link to daily work
An online course shows generic examples. On Monday your team is back in front of its own tasks and does not know how to solve them with AI.
The team is not brought along
People who fear being replaced or making mistakes do not try anything. Then AI stays a management project.
There is a better way.
Tasks first, tools second. Clear rules, training with your own processes and a team that experiences AI as help, not as a threat.
02 / AI consulting
From the first conversation to the first agent.
We do not advise on AI in general, but on your processes. At the end you know what pays off, where to start and who in the company may do what.
Finding use cases
We go through your processes and look for tasks that recur often, produce a lot of text or carry data from A to B. That is where AI saves time.
- Marketing
- Sales
- Customer service
- Administration
AI strategy and roadmap
The use cases become a roadmap: what comes first, what later, how much effort is involved and how you will recognise the benefit.
- Quick wins first
- Prioritised by benefit and effort
Choosing the tools
We compare tools by your needs, not by partner interests: assistants for writing and research, image tools, AI features in the software you already use.
- Vendor-neutral
- Business plans instead of private accounts
Data protection and in-house rules
Together we define which data may go into which tool, who checks AI output and where AI content is labelled. In writing, easy to understand, for everyone.
- AI policy
- Human approval
- Aligned with your data protection
Implementation up to the first agent
When a task is suitable, we build the first AI agent or workflow that takes it over: connected to your systems, with approval by your team.
- Lead routing
- Reply drafts
- Reports
03 / Use cases
Where AI in your company really saves time.
Not science fiction, but tasks that come up in almost every business today. The AI drafts, a person decides.
Marketing
Until now
- Every post starts with a blank page
- Ad copy written one by one
- Research across countless tabs
With AI
- Briefing and draft in minutes, polished by your team
- Several ad variants ready to test
- One blog post turns into posts and a newsletter
Your voice stays: people add the expertise and experience.
04 / AI training and workshops
AI training for employees, with your own tasks.
No slide marathon with examples from other industries. In the workshop, your team works on the tasks that will be back on the desk on Monday.
Who it is for
Management
What AI means for your business, where the opportunities are, which obligations apply and how to set in-house rules.
Marketing
Text, images and ideas with AI: briefings, drafts, variants, labelling and a brand voice that stays intact.
Sales
Preparing enquiries, drafting quotes, summarising calls, following up. Faster, without the customer noticing.
Administration
Summarising documents, answering emails, preparing data. Safely, with clear limits for confidential data.
What your team learns
- Prompting: giving the AI clear instructions
- Using assistants well and setting up your own
- Creating and checking text and images with AI
- Limits and risks: errors, invented facts, data protection
- Your in-house rules: what is allowed and what is not
- Exercises with your own processes
Where the training takes place
- 1On siteAt your premises or at our office in Hamburg.
- 2RemoteOnline, ideal for distributed teams and short sessions.
- 3HybridSome people on site, some joining online.
We work remote-first and use in-person meetings and workshops where they move the project forward: at our office, at yours or hybrid.
05 / AI literacy under the EU AI Act
Mandatory since February 2025: AI literacy in your team.
The EU Artificial Intelligence Act, the AI Act for short, does not only affect software vendors. It affects every company that uses AI tools professionally.
Article 4 of the regulation has applied since 2 February 2025. It requires providers and deployers of AI systems to take measures to ensure, to their best extent, a sufficient level of AI literacy of their staff. Prior knowledge, experience, education and the context in which the AI is used are taken into account.
If you use ChatGPT, Copilot or similar tools in daily work, you are generally a deployer. The regulation does not prescribe a specific form of training. What makes sense is training that fits the tasks, and a record of what you have done.
- Training matched to role and use
- Contents, participants and date documented
- A record for each participant
- Refresher sessions when new tools are added
We train and document; we do not provide legal advice. Please clarify individual legal questions with your legal counsel or your data protection officer.
06 / Acceptance
AI rarely fails because of technology. It fails because of people.
That is why psychology is part of our AI consulting. So that your team embraces AI instead of rejecting it.
Change raises questions: Will I be replaced? What if I get something wrong? Am I too old for this? Skip these questions and you get agreement in the meeting and standstill in daily work.
Emma Fröhlich studied psychology (B.Sc.) and designs workshops and rollouts so that people come along: with participation instead of orders, with small visible wins and with clear roles. The AI drafts, the person decides.
- Address concerns openly, do not talk them away
- Participation: the team helps choose the first tasks
- Make small wins visible early
- Fixed contacts within the team for questions
Lucas WeberFounder and Managing DirectorE-commerce manager (IHK). Strategy, tools and implementation.
Emma FröhlichStrategy and ConceptPsychology (B.Sc.). Change and acceptance in teams.
07 / Packages
Your way into AI, in three stages.
You start where you are: with a workshop, training for the whole team or a roadmap that we implement together with you.
Included in every stage
- Preliminary talk about your processes
- Exercises with your own tasks
- Rules for using AI in your company
- Documentation of the training
- Recommendation for the next steps
Who it is for
Small and medium-sized companies that want to introduce AI in an orderly way instead of letting everyone experiment on their own.
In the strategy call we clarify scope and price.
01
AI kickoff workshop
For management and key people.
- Use cases in your business
- First applications tried live
- List of quick wins
02
AI literacy training for teams
For marketing, sales, administration.
- Prompting, assistants, text and images
- Limits, risks, data protection
- Record for each participant
03
AI roadmap with implementation
For those who want to do it properly.
- Strategy and prioritised roadmap
- Tool selection and AI policy
- Implementation up to the first agent
08 / Process
How AI finds its way into your daily work.
Four steps at your pace. After each step, you decide whether and how to continue.
Strategy call
We listen: where do you stand, what is your team already using, where does it get stuck? We also check whether the consulting is eligible for funding.
- Free
- No obligation
Assessment
We look at your processes and collect the tasks where AI saves time. This becomes the roadmap.
- Use cases
- Roadmap
Workshop and training
Your team learns on its own tasks, with the tools and rules we defined together.
- On site, remote or hybrid
- Documented
Implementation and support
We implement the first applications, up to an AI agent, and are there when questions come up in daily work.
- First agent
- Follow-up training if needed
09 / Funding
Consulting often up to 80% fundable.
We are listed as a consultancy with the German Federal Office for Economic Affairs and Export Control (BAFA).
AI consulting
up to 80%
For eligible companies, the BAFA programme often covers up to 80% of the consulting costs. We support you with the application.
Training
For further training there are separate funding programmes depending on the federal state and the company. We look together at whether one applies to you. We cannot promise it.
- Eligibility check in the strategy call
- Support with the application
- Implementation services are commissioned separately
Whether and to what extent your company is funded, we check in the strategy call.
Knowledge
AI consulting for SMEs: what it has to deliver
What good AI consulting for SMEs looks like
AI consulting for small and medium-sized companies does not start with a tool, but with the tasks in the business. Good consulting asks first: which activities recur often, take a lot of time and follow a pattern? That is where AI helps most today, for example when drafting texts, summarising documents or pre-sorting enquiries.
The result is a roadmap that fits your company: which use cases come first, which tools are suitable, which rules apply and how your team is trained. Vendor-neutral, so that the recommendation fits you and not a vendor’s licence model.
AI training for employees: what belongs in it
AI training for employees pays off when it relates to daily work. Generic examples rarely stick. Anyone who practises on their own quote template or their own customer enquiry in the workshop takes what they learned back to their desk.
- Basics: how language models work and where they make mistakes
- Prompting: phrasing instructions clearly, checking and improving results
- Assistants, text and images in your own area of work
- Data protection, confidential data and in-house rules
- Labelling AI content where required
AI literacy under the EU AI Act
Article 4 of the EU AI Act has applied since 2 February 2025. Providers and deployers of AI systems are to ensure, to their best extent, that their staff have a sufficient level of AI literacy. This also affects companies that only use AI, for example for text, images or customer communication.
The regulation does not specify a fixed training format. A record of who was trained on which contents and when helps you demonstrate your measures. This page provides orientation and does not replace legal advice.
An AI workshop in your company: how it works
An AI workshop in your company starts with a preliminary talk about your processes. The workshop itself focuses on exercises with real tasks, complemented by the basics and your in-house rules. At the end you have a list of use cases worth pursuing and the next steps.
The workshop takes place at your premises, at our office in Hamburg, online or hybrid. If a task is suitable for automation, we implement it in the next step, up to the first AI agent.
10 / FAQ
Questions about AI consulting and AI training
Your question is not listed? We will answer it personally in the strategy call.
What do AI consulting and AI training cost?
It depends on the scope: a kickoff workshop for management is different from training for several teams or a roadmap with implementation. In the strategy call you get a clear recommendation including a budget range. Consulting services are often up to 80% fundable through BAFA.
Do we have to train our employees under the EU AI Act?
Article 4 of the EU AI Act has applied since 2 February 2025. It requires providers and deployers of AI systems to ensure, to their best extent, sufficient AI literacy of their staff. If you use AI tools professionally, you are generally a deployer. The regulation does not prescribe a fixed form. We train according to role and use and document the training. This does not replace legal advice.
Who is the training for?
For management, marketing, sales and administration. We tailor the contents to each group’s tasks. Management needs different answers than sales.
Does our team need prior knowledge?
No. We meet every group where it stands. Those already working with AI learn to do it better and more safely. Those who have never used it get a calm introduction.
Does the training take place on site or online?
Both are possible. We work remote-first and use in-person meetings and workshops where they move the project forward: at our office in Hamburg, at yours or hybrid.
Which AI tools do you work with?
We are vendor-neutral. Depending on your needs, this means assistants such as ChatGPT, Claude, Microsoft Copilot or Gemini, image tools or AI features in software you already use. We recommend what fits your tasks and your data protection requirements.
How do we handle data protection?
Together we define which data may go into which tool, and we recommend business plans with suitable contracts instead of private accounts. Confidential and personal data get clear limits. Your data protection officer should be involved; we do not provide legal advice.
What if our team rejects AI?
That is common and understandable. Usually there are concerns behind it: about jobs, about mistakes, about being overwhelmed. Emma Fröhlich (Psychology B.Sc.) designs workshops so that these concerns have room, the team has a say and first wins become visible quickly.
Isn’t an online course enough?
For the basics, a course can help. What is usually missing is the link to your processes, your rules and your tools. That is exactly what we bring: your team practises on the tasks it really has.
What happens after the training?
If you wish, we implement the first applications, up to an AI agent that takes over a task and is approved by your team. For deep integration of ERP, CRM and accounting with AI agents, there is our sister company, the Workflow-Agentur.
Next
You might also be interested in
- AI agents and automationWhen the roadmap turns into an agent that takes over tasks.
- Digitalization consultingThe bigger picture: processes, systems and roadmap, BAFA-funded.
- Branding with psychologyBrand presences that connect emotionally and lead to action.
- Workflow-AgenturOur sister company for deep AI automation with ERP, CRM and accounting.
11 / The first step
30 minutes well spent
You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.
Thank you, we have received your enquiry.
We will get back to you personally.
- Free and without obligation
- A personal reply, no ticket system
- A dedicated contact