Digital agency for car dealerships
We connect your website with mobile.de, AutoScout24, CarDesk and your CRM, bring ready-to-buy prospects to it through Google and Meta, and use the same channels to find your next technicians. You sell cars. We take care of the rest.
30 minutes. Free and without obligation.
Vehicle in stock
Live from your system
New test drive request
Via your website
01 / Proof
No promises, just live projects. Two examples from the car trade.
Car dealership, south of Hamburg
Website with live vehicle inventory and Google Ads
A family-run dealership with sales, workshop and tyre service. Since the relaunch with live inventory via the vehicle API and targeted Google Ads, new enquiries arrive predictably. After mobile.de, the website is now the dealership’s second-largest lead channel.
„So far we are convinced by the surprisingly fast results.“
Car dealership and workshop
Careers page for automotive technicians
A dedicated careers page that speaks to automotive technicians in their own language: real photos of the business, the brands on site, an application in a few steps. Built as the destination for recruiting campaigns, not a subpage nobody finds.
02 / The problem
It is frustrating: your stock is on mobile.de, your website has a contact form, and still most enquiries come through the marketplaces. With their fees, right next to your competitors.
Anyone searching for “car dealer” plus your town often ends up with the dealer down the road. Your own website loads slowly, shows a static vehicle list and offers no quick way to book a test drive on a phone.
On top of that, your team maintains data twice, enquiries sit in the inbox for hours, and nobody knows which ad actually sold a car.
There is a better way: website, marketplaces, CRM and advertising as one system that brings you buyers.
03 / The causes
Six places where sales slip away every day. Most dealerships have several of them at once.
Buyers search every day for “car dealer [town]”, “VW dealer Hamburg” or “buy a used car”. If your dealership is not on page one, competitors capture those enquiries.
A 2015 site with a static vehicle list and a contact form is no longer enough. Buyers expect fast loading, your real stock and booking that works on a smartphone.
mobile.de, AutoScout24, CarDesk and your website do not talk to each other. Vehicle data is maintained by hand, enquiries get lost, and your team spends hours on data entry instead of selling.
Wrong keywords, no landing pages, no conversion tracking. The result: high spend, few enquiries and no explanation why.
Enquiries arrive by email and are handled hours later. Without a CRM connection and automated workflows, your sales team loses ready-to-buy prospects every day.
Without analytics, heatmaps and clean conversion tracking, you cannot tell which channel works. Budget is allocated by gut feeling instead of numbers.
04 / The solution
Website, SEO, ads, integrations and recruiting from one team. Every channel knows the others, and all of them serve the same goal: more vehicles sold.
WordPress or Next.js, built for speed, Google and enquiries.
Page one for local dealership searches, organic and sustainable.
Performance campaigns on Google, Facebook and Instagram with vehicle feeds.
mobile.de, AutoScout24, CarDesk and AutoCRM, in both directions and in real time.
Find technicians, salespeople and apprentices through Meta and Google.
GA4, GTM, heatmaps and conversion tracking. You see what every euro brings.
In practice: one contact, one inventory, one report.
05 / Your website
Two routes to a dealership website. Which one fits depends on your stock, your locations and your ambitions. We will tell you honestly.
Tailor-made WordPress websites with real marketplace integration, vehicle search, live inventory and dynamic vehicle detail pages. Optimised for Google and for enquiries.
For dealerships and groups with high demands, we build fast Next.js applications with server-side rendering, API integration and strong SEO properties.
Plus what turns visitors into buyers
Qualify prospects instantly with AI-assisted chatbots around the clock, even after closing time.
Test drives, servicing or consultations booked straight from the website, synced with Google Calendar.
Interactive leasing and finance options. A strong reason to get in touch.
06 / Integrations
We build stable integrations with every relevant platform in the industry. You maintain a vehicle once, and it appears correctly everywhere.
Full integration via the REST API. Vehicles are imported automatically, images synced and enquiries routed straight into your CRM.
AutoScout24 partner integration with real-time inventory updates, price optimisation and lead management.
Vehicle data, customer communication and sales processes from CarDesk, mapped centrally on your website.
Direct CRM connection for automatic lead assignment, follow-up sequences and a visible sales pipeline.
Vehicle valuations right in the system. DAT and Schwacke integrations for transparent purchase and sale prices.
The mobile.de quality seal shown automatically on vehicle detail pages, for more buyer confidence.
Precise event tracking for every vehicle interaction: enquiries, test drives, phone clicks and more.
Prospects message your sales team via WhatsApp straight from the website.
07 / Technology
We work with proven, high-performance tools and configure them for the needs of the car trade.
Whether a classic WordPress solution or a fast Next.js application for a dealer group: we lay the foundation for your dealership’s long-term digital growth.
08 / Client reviews, translated from German
5.030 reviews / on Google01 / 10
30 minutes. Free and without obligation.
09 / SEO and Google Ads
Technical SEO, local visibility and ads optimised for sales. That is how ready-to-buy prospects land on your website instead of the marketplace.
From schema markup for vehicle listings to a dedicated landing page per location: our SEO strategy is built for the car trade.
Searches where you should rank first
Want to turn this into a predictable enquiry channel? Read our page on lead generation for dealerships: sales and trade-in funnels with vehicle valuation and fast responses to every enquiry.
Your vehicles appear directly in Google Shopping, linked to the vehicle detail page, with automatic price updates from your vehicle feed.
Schema.org markup for AutoDealer and Car, Core Web Vitals, international markup and structured vehicle data for Google Shopping.
An optimised Google Business Profile, local landing pages per location, review management and consistent business details everywhere.
Performance Max campaigns with vehicle feeds, Vehicle Ads, call ads and bidding strategies that steer towards return.
Vehicle carousels, dynamic inventory ads and lead campaigns. For buyers and applicants at the same time.
10 / Digital recruiting
The skills shortage in the car trade is real. We reach technicians, service advisors, salespeople and apprentices where they actually are: on Meta, TikTok and Google.
Who we reach for you
Channels and formats
The process
Transparent and without surprises. You always know where your project stands.
We look at your situation, your goals and your technology. Free and without obligation.
A clear concept with technology choice, an integration plan and a transparent fixed-price offer.
We build in two-week stages with preview links. You are always involved.
All integrations connected, thoroughly tested on every device and browser.
Go-live with analytics, SEO monitoring and a dedicated contact for ongoing support.
In 30 minutes we look at your dealership’s website, SEO, ads and recruiting and show you the levers that will make the biggest difference.
Free and without obligation. Fixed prices, no surprises.
Guide
A dealership website is no longer a brochure. It is where a searcher becomes a prospect, and it competes directly with mobile.de and AutoScout24. That is why inventory comes first: vehicles come live from your system, with images, price and specification, and disappear as soon as they are sold.
Next comes the path to the enquiry. Every vehicle detail page needs clear calls to action, plus trust through genuine Google reviews and transparent location details.
The largest visible element (LCP) should appear in under 2.5 seconds. Otherwise mobile visitors leave and Google ranks the page lower. Dealership websites suffer above all from unoptimised vehicle images. The fix is modern image formats such as WebP and AVIF, lazy loading, delivery via a CDN and lean code.
Most buyers search locally: “car dealer” plus town, brand plus “dealer”, “buy a used car”. Ranking here brings enquiries without marketplace fees. The basis is a technically clean foundation with Schema.org markup for AutoDealer and Car and structured vehicle data.
Add a well-maintained Google Business Profile, a dedicated landing page per location, active review management and consistent name, address and phone details everywhere.
Ads pay off when they steer towards sales rather than clicks. Performance Max campaigns with vehicle feeds, Vehicle Ads in Google Shopping and call ads bring prospects straight to the right vehicle. Clean conversion tracking is decisive: only then can you see which campaign brings test drives and calls.
For most dealerships with up to 500 vehicles in stock, WordPress is the right choice: flexible, easy to maintain and with all the key integrations. Next.js pays off for dealer groups with several locations, very large inventories of 500 vehicles or more, or special performance requirements.
FAQ
The key questions about websites, integrations, marketing and costs, answered directly.
We use the official partner APIs of mobile.de and AutoScout24. Your inventory is synchronised in both directions: new vehicles you maintain in your DMS or in CarDesk are published automatically on mobile.de, AutoScout24 and your own website. Price changes, images and sales are updated in real time.
For most dealerships with up to 500 vehicles in stock we recommend WordPress. We recommend Next.js for dealer groups with several locations, very large inventories (500+) or special performance requirements.
A WordPress website with all the usual integrations is typically live after 6 to 8 weeks. We plan Next.js projects at 8 to 12 weeks. The exact schedule is set in the concept.
A WordPress dealership website starts at €4,900 (net). With extended integrations, the investment is between €7,500 and €15,000. Next.js projects start at €12,000. You receive a fixed-price offer in advance.
Yes. We offer monthly retainer packages for SEO and Google Ads. The minimum term is 3 months.
Yes. After a technical audit we will tell you honestly whether a relaunch or an optimisation is the better investment.
Under 2.5 seconds to the largest visible element (LCP), otherwise mobile visitors leave and Google ranks the page lower. Dealership websites suffer above all from unoptimised vehicle images. We solve this with modern image formats (WebP and AVIF), lazy loading, CDN delivery and lean code. On Next.js projects we regularly achieve PageSpeed scores of 90+.
With clear calls to action on every vehicle detail page: test drive request, click to call, WhatsApp and a finance calculator. Plus trust through genuine Google reviews and transparent location details. Everything is measured with conversion tracking, so we can see which elements actually bring enquiries.
Yes. We reach automotive professionals through Meta, TikTok and Google, with a three-field short application and creatives from your own business. For Auto Nagel, for example, we built a dedicated careers page for automotive technicians. You will find more about our recruiting at weber-media.de.
Very little. We build in two-week stages and send you preview links to review and approve at your own pace. We handle the marketplace and CRM integration, and after launch you keep a dedicated contact.
Next
11 / The first step
You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.
We will get back to you personally.