Hamburg · BAFA-funded · technology-neutral
Digitalization consulting: a plan that gets implemented. Instead of gathering dust.
No 200-page strategy. We analyse your processes, find the quick wins and deliver a prioritised roadmap with budget and business case. Technology-neutral. BAFA often covers up to 80% of the costs, and we file the application for you.
Free and without obligation, including a funding eligibility check
- 01AS-IS analysis
- 02Quick wins
- 03Roadmap
- 04ROI
BAFA funding
up to 80%
- companies advised
- 100+
- BAFA funding facilitated
- €2.5M+
- funding available
- 80%
- successful implementations
- 95%
These companies work with Weber Media
01 / The problem
Cloud, AI, automation. But where do you start?
You know the buzzwords. The real question is a different one: which technology fits your business, what pays off, and what is just hype?
Every vendor has the right solution, their own, of course. Every conference has the next trend. And day to day, nothing changes: data is copied by hand, invoices are checked manually, reports are pieced together.
Many know the outcome: an expensive strategy paper nobody reads. Or a tool that was bought and never properly rolled out.
Clarity, not hype
Your roadmap
- Quick wins first
- Prioritised by impact and effort
- A business case for every measure
Why digitalization in mid-sized companies so often stalls
Consultants with hidden partnerships
Whoever earns from the software recommends the software. Not necessarily the one that suits you.
Strategies nobody can act on
Plenty of consultant jargon, little action. In the end, your team does not know what to do first on Monday.
No numbers behind the investment
Tools are bought because they are modern. Nobody asks beforehand whether they pay off.
The team is left behind
Technology is only half the battle. If people do not come along, the new system stays an island.
Not the newest technology. The right one.
We guide you through the technology jungle pragmatically and vendor-independently, with a clear focus on your business goals.
02 / Services
Four services that move you forward
You book what you need. From the first assessment to a team that carries the change.
Digitalization strategy
Your own roadmap: where do you stand, where do you want to go, and which path delivers the best ROI?
- AS-IS analysis of your digital processes
- Potential analysis and quick wins
- Prioritisation by impact and effort
- 3-year roadmap with concrete milestones
- Budget planning and ROI projections
- Risk assessment
Tech stack consulting
Which tools really fit your company? We look for the best solution, not the most expensive one.
- Requirements analysis and use cases
- Market analysis of relevant solutions
- Tool evaluation against your criteria
- Make-or-buy decisions
- Vendor selection support
- Integration and compatibility checks
Process automation
Where is time being lost? Which workflows can be automated right away? We find out.
- Process mapping and bottleneck analysis
- Identifying automation potential
- Tools and workflow automation
- RPA (Robotic Process Automation)
- API integration and data flows
- Cost-benefit analysis
Change management
Technology is only half the battle. We make sure your team supports and lives the change.
- Stakeholder analysis and management
- Communication strategy
- Team workshops and training
- Guiding cultural change
- Addressing resistance
- Making success measurable (KPIs)
03 / BAFA funding
Up to 80% of your costs covered by the state.
The Federal Office for Economic Affairs and Export Control (BAFA) funds digitalization consulting for SMEs with up to 80% of the costs. As an authorised BAFA consultant, we handle the entire application.
In practice: you invest in your digital future with government support and professional guidance. We take care of the paperwork.
- Up to 80% funding on consulting costs
- Complete application handled by our team
- Prompt processing, usually within 2 to 3 weeks
- Combinable with other funding programmes
- High approval rate thanks to our experience
Whether and to what extent your company is eligible, we check in the strategy call.
Worked example
Net, for a funded consultation from €3,000 at the full funding rate. We check your exact rate in advance.
How it works
- Application
- Approval
- Consulting
- Reimbursement
04 / The difference
Consulting you can actually implement
Big strategy papers, little movement. Sadly often the norm. This is exactly what we do differently.
| Comparison of typical strategy consulting with Weber Media digitalization consulting | Typical | Weber Media |
|---|---|---|
| Outcome | Thick paper | Roadmap with goals |
| Recommendations | Tied to partners | Neutral |
| Language | Consultant jargon | Clear and concrete |
| Business case per measure | ||
| Quick wins in the first weeks | ||
| Your team is actively involved | ||
| BAFA application | You do it | We do it |
05 / Process
From kick-off to a finished roadmap
Four clear steps. You always know where we stand and what comes next.
Kick-off
A workshop with your key stakeholders. We define goals, set the scope and align expectations.
- Goals
- Scope
- Expectations
AS-IS analysis
A deep dive into your processes, systems and challenges. With interviews, data and facts.
- Interviews
- Systems
- Data
Strategy
Your digitalization roadmap with concrete recommendations and clear prioritisation.
- Roadmap
- Priorities
- Budget
Implementation
If you wish, we support tenders, vendor selection and the rollout of the measures.
- Optional
- Vendor selection
- Rollout
06 / Client voices
Structured. And always there to advise.
What clients say after delivering digital projects with us.
„The expertise of Weber Media Consulting is outstanding. Weber Media works in a very structured and service-oriented manner and is always available for advisory support.“
Lisa-Marie Hohnsbehn
Head of Recruiting & Employer Branding, BAT Agrar
„I like the portal, uncomplicated agency, easy to use, good results, highly recommended.“
Christian Ziegert
Commercial Division Manager, Authorised Officer, STRABAG
Publications
Expert articles in leading media
07 / Package
Digitalization as a package
You receive a prioritised roadmap with a business case for every measure, and we file the BAFA application for you.
Included in the package
- AS-IS analysis of processes and systems
- Quick wins and prioritisation by impact
- Roadmap with budget and business case
- Tech stack consulting, technology-neutral
- Automation potential and data flows
- BAFA application handled by our team
Who it is for
For SMEs that want to digitalize their processes and invest only in what pays off.
In the strategy call we clarify scope and price.
Insights
Digitalization consulting for SMEs: what it delivers and how the funding works
What digitalization consulting delivers
Digitalization consulting answers a simple question: where does technology bring your company the most? We start with the current state. Which processes run digitally, where is data still copied by hand, which systems do not talk to each other?
This becomes a prioritised roadmap. Every measure has a business case, an effort estimate and a place in the sequence. So you know what comes first, what it costs and how success is measured.
- AS-IS analysis of processes and systems
- Quick wins that show impact early
- 3-year roadmap with milestones, budget and goals
- Recommendations on tools, make-or-buy and integration
How BAFA funding works
The Federal Office for Economic Affairs and Export Control funds consulting for small and medium-sized enterprises. Eligible are SMEs with up to 249 employees and annual revenue under €50 million. Eligible companies often receive up to 80% of the consulting costs back.
The process is simple: we file the application for you. After approval, we carry out the consultation and prepare the documentation. BAFA then reimburses the funded share directly to your company. The funding can be combined with other programmes.
Technology-neutral: why it matters
We have no hidden partnerships. Our recommendations are based solely on your requirements. You receive an independent roadmap and decide yourself whether to implement it with your team, with us or with another provider.
Our experience from more than 20 industries and hundreds of projects helps: we know the proven paths and the typical pitfalls.
What targeted digitalization can achieve
Less manual work, faster turnaround, fewer errors. In well-planned projects, efficiency gains of 30 to 40% are possible. In invoicing, reporting or ordering, we often find processes that can be automated by up to 85%.
Well-planned digitalization projects can pay for themselves within 12 to 18 months and reach an ROI of 300 to 500%, three to five times the investment. Digital systems work around the clock and scale without additional staff. How much of this is realistic for you is shown by the AS-IS analysis.
Change management: people first
Digitalization works with people, not against them. That is why we involve your team from the start: with workshops, training and clear communication. We address resistance openly and make success measurable with KPIs.
08 / FAQ
Common questions about digitalization consulting
Your question is not listed? Ask us directly in the strategy call.
What does digitalization consulting cost?
A BAFA-funded consultation starts at €3,000 net, of which BAFA often covers up to 80%. With consulting costs of €3,000, you then pay from €600 yourself. You receive a transparent quote in advance.
How does the BAFA funding work?
We file the application for you. After approval, we carry out the consultation and prepare the documentation. BAFA then reimburses up to 80% of the costs directly to your company.
Which companies is the consulting suitable for?
For SMEs with up to 249 employees and annual revenue under €50 million. Companies that want to digitalize their processes, develop new business models or modernise their IT landscape benefit the most.
How long does the consulting process take?
Typically 4 to 8 weeks from kick-off to the finished roadmap. Depending on scope and complexity, it may be shorter or longer. The BAFA application takes an additional 2 to 3 weeks or so.
Do I have to implement with Weber Media afterwards?
No. Our consulting is technology- and vendor-neutral. You receive an independent roadmap and can implement it yourself, with us or with another provider.
Can the funding be combined with other programmes?
Yes, BAFA funding can be combined with other funding programmes. Which options apply to you, we discuss in the strategy call.
Could I not just do this myself?
You could. The difference is the outside view: we know best practices and typical pitfalls from more than 20 industries, evaluate tools without partner interests and calculate every recommendation. And because BAFA often covers up to 80%, an outside view is often more affordable than expected.
What happens in the free strategy call?
Together we look at your situation, your goals and your biggest pain points. We also check your BAFA eligibility. At the end, you know where you stand and what consulting can do for you. Without obligation and confidential.
Next
From plan to implementation
- AI agents and automationLet routine from the roadmap run on its own: agents and workflows that work with your systems.
- AI consulting and trainingYour team learns to use AI safely and sensibly in daily work, aligned with your processes.
- Web design and developmentThe website as part of the strategy: fast, found and built to generate enquiries.
- Custom software developmentImplement your digitalization strategy with tailored web applications and business tools.
- XML & API FeedsAutomate your data flows with clean interfaces and XML feed integrations.
- Workflow AgencyConnect ERP, CRM and accounting with AI agents and MCP servers: at our sister company, the Workflow Agency.
09 / The first step
30 minutes well spent
You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.
Thank you, we have received your enquiry.
We will get back to you personally.
- Free and without obligation
- A personal reply, no ticket system
- A dedicated contact