Hamburg · Instagram, TikTok, LinkedIn
A social media agency that brings you inquiries, not likes.
Instagram, TikTok, LinkedIn and YouTube Shorts from one team: strategy, real content, paid social and community. Plus a funnel that turns followers into customers, and reporting that shows every week what it delivered.
Strategy, content and paid from one team. Reporting every week.
New message
Can we have a quick call?
- of Germans use social media daily
- 70%
- average usage per day
- 32 min
- B2B decision makers are active on LinkedIn
- 9 of 10
These companies work with Weber Media
Client experiences
on Google30 reviews
What clients say about working with us
- 01
„So far we have been convinced by how surprisingly quickly the results started to show.“
Ann-Carolin KoschareMarketing, Autohaus Meyer 
- 02
„The team consistently delivers first-class service, 5 out of 5!“
Quinta PropertiesManagement, QP Savills 
- 03
„Professionalism runs through every area here: from strategic planning to creative execution.“
Rafael SommerfeldRegional Director, Hilfswerk 
01 / The situation
You post regularly. And still nobody gets in touch.
It is frustrating: a post every week, the odd reel, a few likes from your own team. Your follower count barely moves. An inquiry via social media? Not one.
Yet your audience is already there. Every day, including the decision makers in B2B. They just never see your posts, or they keep scrolling.
Social media is not the problem. The problem is called: post and pray.
Why social media does nothing for most mid-sized companies
No plan behind the posts
Without a brand voice, content pillars and goals, every post is a one-off. Your audience sees no pattern. So it does not follow.
The wrong platforms
Not every brand belongs on every platform. Being a little bit everywhere means being good nowhere. For most mid-sized companies, two to three channels are the right answer.
Production and ads kept apart
Most agencies sell either reels or ad spend. One shoots, the other runs ads. Nobody feels responsible for the result.
No path from feed to inquiry
Reach without a funnel is a hobby. Whoever discovers you in the feed needs a next step: trust, an offer, an easy way to get in touch.
This is exactly what we do differently. Strategy, production, paid and community from one team, with one goal: inquiries.
02 / Services
Everything modern social media needs. From one team.
No post and pray. Strategy, production, distribution and community from one team, with clear KPIs.
Social strategy and audit
We analyse your platforms, audiences and competitors. Then we define brand voice, content pillars and KPIs. The foundation for everything that follows.
- Audit
- Positioning
- Editorial plan
Reels, stories and posts
Content for Instagram, TikTok and YouTube Shorts. From script to shoot to cut. Authentic instead of glossy, because that is what performs.
- Reels
- Stories
- Carousel
Paid social on Meta, TikTok and LinkedIn
Paid reach that accelerates organic growth. Awareness, consideration and conversion across all platforms, with budget and reporting you can read.
- Meta Ads
- TikTok Ads
- LinkedIn Ads
Community management
DMs, comments, reviews: we reply, moderate and spot leads. With a clear path to your team, so nothing falls through.
- DMs
- Moderation
- Lead routing
Influencers and creators
We find fitting creators, negotiate terms and manage the collaboration. Micro to mid-tier with a real niche instead of expensive reach without impact.
- Sourcing
- Briefing
- Tracking
Analytics and reporting
Custom dashboards with reach, engagement, follower growth, clicks and conversions across all platforms. Reporting every week, strategy review every month.
- Looker Studio
- KPIs
- Weekly
03 / Platforms
Which platform for which goal?
Not every brand belongs on every platform. We pick the mix based on audience, sales path and resources, not trends. For mid-sized companies, two to three platforms are usually right, with clear priorities.
Platform mix, typical mid-sized case
Share of produced content
- 85%
Instagram
Brand, reels, stories, shopping. Reach and trust for B2C and services.
- 60%
TikTok
Virality and young audiences. Reach even without a big follower base.
- 70%
LinkedIn
B2B decision makers, recruiting, thought leadership.
- 40%
YouTube Shorts
Search meets social. Long-living videos with a steady pull.
What we see in practice
Instagram and TikTok are the fastest reach drivers for B2C. Reels beat classic posts by a factor of 3 to 5.
LinkedIn is unbeatable for B2B. Decision maker targeting, plus the leadership personal brand as a multiplier.
YouTube Shorts is underrated. Steady reach through search, long-living videos, a seamless link to long-form content.
04 / Funnel strategy
Social media across the complete funnel.
Going viral alone builds a hobby. We treat social media as a funnel: from the first touch to the inquiry.
01 / Top of funnel
Reach and awareness
New people get to know your brand. Reels, TikToks and Shorts with high recall. The hook lands in the first two seconds, the story has a clear structure.
- Reels
- TikToks
- Shorts
- Stories
02 / Middle of funnel
Trust and consideration
Those who already know you get to know you better. Behind the scenes, client cases, your team. Lead magnets for email addresses and DMs as a first inquiry.
- Carousels
- Lives
- Lead magnets
- DM funnel
03 / Bottom of funnel
Conversion and sale
The direct step to inquiry, appointment or purchase. Paid social retargeting on everyone who has engaged. Click-to-WhatsApp, lead ads and direct links to your shop.
- Paid retargeting
- Lead ads
- Shop tag
Inquiry
05 / B2B and LinkedIn
B2B social media agency: LinkedIn that builds pipeline.
B2B buying decisions now start in the feed, long before the sales call. We build your LinkedIn presence so that visibility turns into real inquiries.
LinkedIn strategy for leadership and sales
The leadership personal brand as a trust multiplier, aligned with a sharp company page. Personal voice and brand become one presence that decision makers follow.
LinkedIn Ads and lead gen
Account-based targeting by industry, role and company size, plus Lead Gen Forms that capture inquiries without friction. Budget and reporting transparent, every inquiry attributed to a channel.
Content for complex products
Complex offerings told clearly: use cases, client cases, carousels and short expert videos. Deep expertise in formats that work in the feed and give your sales team arguments.
Linked with recruiting and employer branding
The same LinkedIn presence that wins customers also attracts talent. We think sales and employer communication together. One presence, two goals.
06 / Our approach
Why mid-sized companies end up with us.
Most social media agencies sell either reels production or ad spend. We combine both with a clear brand strategy. That is the difference between being active and growing.
| Why mid-sized companies | Typical social media agency | Weber Media |
|---|---|---|
| Service | Reels or ad spend | Both, with a clear brand strategy |
| Team | Changing account managers | A small fixed team that knows your brand |
| Own people instead of white-label subcontractors | ||
| Reporting | Likes and followers | What the budget delivered |
| No setup fees, no hidden costs |
Your team: a strategist, a producer, a performance manager. No account manager carousel.
Our reporting answers one question
What did the social media budget deliver this month?
Reach, qualified leads, inquiries, applications, revenue. Depending on the goal.
07 / Process
How we start. Your effort stays small.
To be honest: social media is not a switch. Until organic content builds a real pull, we realistically plan with around six months. So you know what you are signing up for, every step shows your effort.
Your effort: 30 minutes
Social audit
We look at your channels, name the three biggest levers and tell you openly whether working together makes sense.
Your effort: 4 to 6 hours
Strategy and brand workshop
Platforms, audiences, competitors, brand voice, content pillars and KPIs. This becomes your editorial plan.
Your effort: 30 minutes per week
Production and distribution
We shoot, edit, publish, run paid social and manage the community. You approve.
Your effort: 1 hour per month
Reporting and review
A report every week, a strategy review every month. What works gets more room.
If leadership content is part of the strategy, add one to two hours of shooting per month.
Package
The social media package
We handle strategy, content, paid social and community from one team so that reach turns into enquiries.
Included in the package
- Social strategy and audit
- Reels, stories and posts
- Paid social on Meta, TikTok and LinkedIn
- Community management and lead routing
- Influencer and creator partnerships
- Weekly reporting, monthly review
Who it is for
For mid-sized companies that want enquiries instead of likes on Instagram, TikTok, LinkedIn and YouTube.
In the strategy call we clarify scope and price.
Guide
Social media for mid-sized companies: what matters
What does a social media agency do?
A good social media agency does not just post for you. It connects strategy, production, distribution and community into one system with clear KPIs. It starts with an audit: platforms, audiences, competitors. That leads to a brand voice, content pillars and an editorial plan.
Then comes the ongoing work: producing reels, stories and posts, running paid social on Meta, TikTok and LinkedIn, answering comments and DMs, spotting leads and passing them to your team. Weekly reporting shows what works.
Instagram, TikTok, LinkedIn or YouTube Shorts?
The platform follows the goal, not the trend. For most mid-sized companies, two to three platforms are right. We never recommend more than three at once, otherwise quality suffers.
- B2C consumer brands: Instagram and TikTok
- B2B with decision maker reach: LinkedIn and Instagram
- Local trades or services: Instagram and YouTube Shorts
Why reels and Shorts bring so much reach
Short videos achieve a 3 to 5 times higher engagement rate than image posts. The first two seconds decide: a clear hook stops the thumb, a clear structure holds attention. Authentic footage often beats glossy production.
B2B social media: LinkedIn as a sales channel
B2B sells to decision makers with long buying cycles, not to impulse buyers. Instead of fast virality, what counts is reach within the right audience, thought leadership and lead quality.
That is why the focus is on LinkedIn: a sharp company page, the leadership personal brand and content that makes complex products easy to understand. LinkedIn Ads with account-based targeting and Lead Gen Forms speed up the build.
Organic or paid?
Both, in the right order. Paid social can bring leads early. Without organic brand building it gets more expensive over time, because every inquiry has to be bought again. Organic content builds trust, paid reach carries it to the right people and retargeting brings back those who have already engaged.
Influencers and creators for mid-sized companies
Big names are rarely the best choice. Micro and mid-tier creators with a real niche reach exactly the people you are looking for. We handle sourcing, negotiation, briefing and tracking, so every partnership stays measurable.
08 / Client reviews, translated from German
5.0 out of 5 stars on Google
5.030 reviews / on Google01 / 10
30 minutes. Free and without obligation.
09 / FAQ
Frequent questions about the social media agency
Cost, effort, contract terms. The answers you want before the first call.
How long until social media delivers results?
We usually see first organic reach effects after 4 to 8 weeks, a clear rise in engagement after about 3 months and predictable leads from the funnel after around 6 months. Paid social can bring leads from week one, but gets more expensive over time without brand building.
Which platforms make sense for my company?
B2C consumer brands: Instagram and TikTok. B2B with decision maker reach: LinkedIn and Instagram. Local trades or services: Instagram and YouTube Shorts. We never recommend more than three platforms at once, otherwise quality suffers.
What does a social media agency cost?
Realistically, mid-sized companies start at €2,500 to €6,000 per month for content, community and reporting. With paid social and influencer budget, that grows to €8,000 to €15,000. We do not do flat pricing. You get an offer that fits your goals.
Do you only do strategy, or full execution as well?
Both. Some clients book only the audit and strategy workshop (1 to 2 days) and execute in-house. Most work with us continuously on content and distribution. A hybrid also works, for example strategy and paid with us, content with you.
How much effort does it take from management?
Onboarding takes 4 to 6 hours for the strategy and brand workshop. After that, 30 minutes per week for approvals and 1 hour per month for the strategy review. If leadership content (personal brand) is part of the plan, add 1 to 2 hours of shooting per month.
Fixed contracts or cancellable monthly?
The standard is a 3 month minimum term, below that we do not see fair results. After that you can cancel monthly, no lock-in. No setup fees, no hidden costs: one fixed monthly price plus transparent ad spend.
What makes a B2B social media agency different from a B2C one?
B2B sells to decision makers with long buying cycles, not to impulse buyers. Instead of fast virality, what counts is reach within the right audience, thought leadership and lead quality. The focus is on LinkedIn, the leadership personal brand and content that makes complex products easy to understand. Tightly linked with your sales team.
Is LinkedIn marketing worth it for mid-sized B2B companies?
In most cases yes, because a large share of B2B decision makers are active on LinkedIn and prepare buying decisions there. Even a focused strategy of company page plus leadership personal brand can build qualified inquiries. LinkedIn Ads with account-based targeting speed this up, but get more expensive over time without organic brand building.
Next
Goes well with
- Meta Ads Agency HamburgFacebook and Instagram campaigns for leads and sales.
- Performance Marketing HamburgGoogle Ads, Meta Ads and SEO from one team.
- Explainer videosAnimated explainer videos with voice-over, music and sound design.
- Google Ads AgencyGoogle ads that turn searches into enquiries.
- Recruiting Agency HamburgFind employees with campaigns and a clear application path.
- Employer Branding HamburgAn employer brand that attracts the right applicants.
10 / The first step
30 minutes well spent
You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.
Thank you, we have received your enquiry.
We will get back to you personally.
- Free and without obligation
- A personal reply, no ticket system
- A dedicated contact