Employer Branding Agency Hamburg
We build your employer brand. You get applicants who fit.
Most candidates look into your company before applying. We make sure they find a reason to apply to you, and not to the competition.
Free and non-binding. Cancel monthly.
Careers
Why people enjoy working here
- Culture
- Growth
- Benefits
85%
Candidates who research first
- of candidates research the employer before applying
- 85%
- higher application rate with a strong employer brand
- +50%
These companies work with Weber Media
01 / The problem
Your job ad is good. It just looks like everyone else’s.
The job market has shifted. Today companies apply to talent, not the other way around.
You run ads. You pay job boards. Perhaps even a headhunter. And still too few of the right people apply.
The problem: good people compare. They google your company, visit your career page and check your social media channels. If all they find is a list of vacancies and empty phrases, the decision is made quickly.
In practice: without a strong employer brand, you lose the competition for the best minds before the first interview takes place.
What candidates read today
Off-the-shelf job ad
- Dynamic team
- Flat hierarchies
- Exciting tasks
- Competitive salary
- Fruit basket
What candidates see afterwards
Your employer brand
- A clear EVP: why you of all employers
- Real people, real stories
- Career page with applicant funnel
Application sent
Why it has not worked so far
You are invisible where your audience spends time
Your ideal candidates are on social media, on Google and on career platforms. As an employer, you hardly appear there.
You are interchangeable
Without a clear Employer Value Proposition, every offer looks the same. Candidates cannot see why your company is the right employer for them.
Your employees tell no stories
Your best ambassadors already work for you. Without a plan, their stories stay untold, and good people leave without anyone noticing.
You buy reach instead of attraction
Headhunters and job boards cost money for every single vacancy. A strong employer brand lowers cost-per-hire and time-to-fill, because applicants come on their own.
This is exactly what we do differently.
We do not build a campaign for one vacancy. We build an employer brand that attracts externally and retains internally: strategic, authentic and measurable.
02 / Services
Everything for your employer brand. From a single source.
From analysis through strategy to implementation. You have one point of contact, we take care of the rest.
Employer Branding Audit
How are you perceived as an employer today? Where are your strengths, where is the potential? You receive a concrete action plan with benchmarking.
- Analysis
- Benchmarking
- Audit
EVP Development
In a workshop, we develop your Employer Value Proposition: what makes you special as an employer. Positioning, messaging and communication strategy included.
- Workshop
- Strategy
- Positioning
Career Page Development
A career page that convinces rather than merely informs. It shows your culture authentically, is built for mobile, optimised for Google and comes with an integrated applicant funnel.
- UX/UI Design
- SEO
- Mobile-First
Employer Branding Content Strategy
Editorial plan, formats and channel strategy for your employer brand. Blog articles, social media posts, behind-the-scenes and career content that reaches your audience.
- Content Plan
- Blog
- Social Media
Social Media Employer Branding
Building and maintaining your employer presence on LinkedIn, Instagram and other channels. Organic reach plus targeted campaigns for your ideal audience.
- Campaigns
Employee Videos and Testimonials
Real people, real stories. Employee videos, testimonials and behind-the-scenes content are more convincing than any job posting.
- Video
- Testimonials
- Storytelling
03 / The core
It all starts with one question: why you of all employers?
The Employer Value Proposition is your promise as an employer. It is the sentence candidates remember.
What defines you
- Culture
- Benefits
- Growth
- Values
Your EVP
One clear message
Where candidates see it
- Career page
- Employee videos
Your EVP brings culture, benefits, development opportunities and values together into one clear message. We develop it with you in a workshop and then carry it to every channel: career page, social media, videos, job ads. Every candidate hears the same story, wherever they find you.
- Clearly sets you apart from the competition
- Attracts candidates who fit your culture
- Turns employees into brand ambassadors
04 / Process
Five steps to a strong employer brand
A clear process that builds on what you already have. You always know what we are working on.
Analysis
We assess the current state of your employer brand and identify strengths and weaknesses.
EVP Workshop
Together we develop and sharpen your Employer Value Proposition.
Strategy
Channel plan, content plan and concrete measures are defined.
Implementation
Career page, content production and campaign launch.
Optimisation
We track the KPIs, run A/B tests and keep improving.
05 / Results
An employer brand that shows in the numbers.
Employer branding is not a gut feeling. We measure what it achieves.
- more qualified applications
- Avg. 3x
- lower cost-per-hire
- Avg. 40%
- faster time-to-fill
- Avg. 60%
Anonymised averages from our employer branding projects. Individual results depend on industry, region and starting point.
The difference
| Comparison: job ads only versus recruiting with an employer brand | Ads only | With brand |
|---|---|---|
| Shows why you of all employers | ||
| Real people and stories | ||
| Visible on social media, Google and career platforms | Job boards only | |
| Career page with applicant funnel | ||
| Works internally and retains employees | ||
| Cost per vacancy | Paid every time | Decrease |
The KPIs we report monthly
- Application rate
- Cost-per-hire
- Time-to-fill
- Employee turnover
- Career page traffic
- Social media engagement
06 / Package
The employer branding package
We build your employer brand from the analysis to the career page, so the right candidates apply to you.
Included in the package
- Employer branding audit with benchmarking
- EVP workshop and positioning
- Career page with applicant funnel
- Content strategy and editorial plan
- Social media on LinkedIn and Instagram
- Employee videos and testimonials
Who it is for
For companies looking for skilled staff that no longer want to rely only on job ads and job boards.
In the strategy call we clarify scope and price.
07 / Recruiting across Germany
More on recruiting at weber-media.de
Performance recruiting from Hamburg has its own website.
In-depth guides, career pages, an AI job ad generator and cost comparisons are available on our national recruiting platform (in German).
08 / Client reviews, translated from German
5.0 out of 5 stars on Google
5.030 reviews / on Google01 / 10
30 minutes. Free and without obligation.
09 / FAQ
Frequently asked questions about employer branding
Your question is not listed? We will answer it personally in the strategy call.
What is employer branding and why is it important?
Employer branding is the strategic development and maintenance of your employer brand. It covers all measures that position your company as an attractive employer. In times of talent shortage, a strong employer brand determines whether good people apply to you or to the competition.
How long does it take to build an employer brand?
First steps such as an optimised career page and an EVP workshop are usually implemented within 4 to 6 weeks. In our experience, building a sustainable employer brand takes 6 to 12 months, because content strategy, social media presence and employee testimonials need time to take effect.
What does employer branding with Weber Media cost?
Employer branding projects start at 2,500 euros per month and include strategy, EVP development, content creation and career page optimisation. The exact scope depends on your goals and company size. In the free initial consultation, we clarify your needs and prepare a customised proposal.
What is an EVP (Employer Value Proposition)?
The Employer Value Proposition is your promise as an employer: what makes you special. It covers culture, benefits, development opportunities and values. A clear EVP sets you apart from the competition and attracts candidates who fit your company culture.
How do I measure employer branding success?
We measure against concrete KPIs: application rate, cost-per-hire, time-to-fill, employee turnover, career page traffic and social media engagement. We set clear benchmarks and report monthly on how your employer brand develops.
Does employer branding work for small businesses too?
Yes. Small and medium-sized businesses in particular benefit, because they often lack the brand awareness of large corporations. With authentic content, a strong career page and a targeted social media presence, SMEs can compete for talent too.
Am I tied in for the long term?
No. Our employer branding support can be cancelled monthly. You decide anew every month.
Next
Related services
- RecruitingCampaigns that reach skilled workers who are not actively looking.
- Recruiting at weber-media.deCase studies, guides and a free potential analysis.
- Social MediaReach on LinkedIn, Instagram and more.
- Explainer videosFilms with voice and music that tell your story in 90 seconds.
- Web design and developmentCareer pages and websites that generate enquiries.
- BrandingA brand presence that works inside and out.
10 / The first step
30 minutes well spent
You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.
Thank you, we have received your enquiry.
We will get back to you personally.
- Free and without obligation
- A personal reply, no ticket system
- A dedicated contact