Meta Ads Agency Hamburg
Meta Ads that turn scrolling into enquiries.
Your next customers are not searching for you yet. But they are on Facebook and Instagram every day. We find them with the right targeting, show them a creative that makes them stop, and guide them all the way to an enquiry. Your budget stays in your own account.
30 minute account audit. Free and without obligation.
- daily active users on Meta (2025)
- 3.2B
- daily active users on Facebook
- 2.1B
- daily active users on Instagram
- 2B
- avg. ROAS on accounts we manage
- 7x
These companies work with Weber Media
Client experiences
on Google30 reviews
What clients say about working with us
- 01
„So far we have been convinced by how surprisingly quickly the results started to show.“
Ann-Carolin KoschareMarketing, Autohaus Meyer 
- 02
„The team consistently delivers first-class service, 5 out of 5!“
Quinta PropertiesManagement, QP Savills 
- 03
„Professionalism runs through every area here: from strategic planning to creative execution.“
Rafael SommerfeldRegional Director, Hilfswerk 
01 / The problem
Plenty of reach, a few likes. And hardly any enquiries.
Perhaps you have tried Meta Ads already. A post was boosted, reach went up, a few hearts came in. Your inbox stayed quiet all the same.
Or an agency set up campaigns, and every month a report arrives full of impressions and click rates. What actually reaches your sales team, nobody can tell you.
The platform is not the problem. Your customers are on Facebook and Instagram every day. The problem is how the campaigns are built.
Meta Ads work when audience, creative, funnel and tracking fit together. That is exactly what we build.
02 / The causes
Why Meta Ads so often burn budget
Four mistakes we find in almost every ad account we take over.
The ad reaches the wrong people
The difference between successful and failing campaigns often is not the creative, it is the targeting. Spreading broadly by interests means paying for people who will never buy.
Only one conversion campaign is running
Optimising for conversions without building awareness burns budget. Cold audiences rarely buy on first contact. The funnel before and the retargeting after are missing.
The pixel is missing or measures wrongly
Without the Meta Pixel there is no conversion tracking, no retargeting and no Lookalike Audiences. Without the Conversions API, much data has been lost since iOS 17. The algorithm then optimises blind.
Formats by trend, budget by gut feeling
A Reel because everyone is doing Reels. A few euros a day spread across three campaigns. That way the algorithm never leaves the learning phase and never delivers reliable results.
03 / Targeting
Who sees your ad decides everything
Meta has the most powerful audience infrastructure in digital marketing. We use every layer, from interests to AI-generated Lookalike Audiences.
In practice: we start with the people who already know you. Website visitors, customer lists, video viewers. From there, Meta finds new users who resemble your best customers.
Only then do interests, demographics and life events come in. And where it fits, we let Meta’s AI decide the targeting itself with Advantage+.
Meta targeting facts
Lookalike Audiences find new customers based on your best existing customers. Often the most effective path to low CPAs.
Advantage+ Shopping Campaigns (ASC) are Meta’s AI-driven campaign type for e-commerce and deliver on average 12% better ROAS than manual targeting.
Custom Audiences from customer lists, website visitors or app users achieve conversion rates 3 to 10x higher than interest targeting.
- Custom AudiencesWebsite visitors, app users, customer lists, video viewers
- Lookalike AudiencesAI finds new users similar to your best customers
- Interest targetingDemographics, interests, behaviour and life events
- Advantage+ AIMeta’s AI determines the right targeting automatically
Audience breakdown, campaign mix
- Instagram interests78%
- Facebook Lookalike65%
- Retargeting (website)92%
- Custom Audience (CRM)85%
* Conversion rate relative to interest targeting
04 / Ad formats
The format follows the goal, not the trend
From Instagram Stories to Facebook Lead Ads: we choose the format that fits your goal. Not the one everybody is talking about.
Stories and Reels ads
Full-screen ads between organic Stories and Reels, the format with the highest attention. Short videos or strong visuals. CPM is often lower than for feed ads.
- Instagram Stories
- Facebook Stories
- Reels
Lead generation ads
Users fill in a pre-populated form directly in Meta without leaving the platform. Ideal for owner acquisition, recruiting and consultation requests. Avg. CPL for Lead Ads in the DACH region: €8 to €15.
- Lead forms
- Pre-populated
- CRM sync
Dynamic catalog ads
Automatic product ads from your catalogue, for shops, property portals or vehicle listings. Every user sees the offers most relevant to them. Retargeting at full strength.
- Dynamic Ads
- Catalog
- Auto-targeting
Video ads in feed and in-stream
Video in the feed or before and after other videos. High attention, strong brand building. Authentic videos without high gloss regularly perform best on Meta.
- In-stream
- Feed video
- Awareness
Retargeting ads
Anyone who visited your website without enquiring sees you again on Facebook and Instagram. With Custom Audiences from your pixel or customer lists, where the likelihood of conversion is highest.
- Custom Audience
- Website retargeting
- Cart abandonment
Click-to-WhatsApp ads
A click on the ad opens a WhatsApp chat with your business directly. Ideal for direct customer contact, consultation requests and local service providers who want to keep the barrier low.
- Direct contact
- Local
05 / Creatives
Ads that make the thumb stop scrolling
No stock photos, no glossy phrases. Real people, clear benefits, one call to action. This is what the campaigns we run for clients on Facebook and Instagram look like.
Real ads from client campaigns, here from recruiting.
Recruiting with Meta Ads on weber-media.de06 / Funnel strategy
Meta Ads along the whole funnel
Running only conversion campaigns without first building awareness burns budget. That is why we plan Meta Ads in three stages that build on each other.
- 01
Top of funnel
Awareness and reach
New audiences get to know your brand. Trust is built before anyone buys. The goal is reach and video views: lower CPM, broad coverage.
- Video Ads
- Reels
- Stories
- Brand Awareness
- 02
Middle of funnel
Consideration and engagement
Those who know you get more: lead magnets, market reports, cost calculators. The goal is email addresses and the first real touchpoints.
- Lead Ads
- Traffic campaigns
- Engagement
- Click-to-Chat
Example lead magnetMore owner leads with Meta AdsHousing market report as lead magnet. Only €12 per qualified lead. - 03
Bottom of funnel
Conversion and retargeting
Website visitors and leads who have not enquired yet are brought back with targeted retargeting. This is where the highest conversion rates and the lowest CPA of all campaign types are found.
- Retargeting
- Dynamic Ads
- Cart Abandon
- Custom Audiences
07 / Package
The Meta Ads package
We find your customers on Facebook and Instagram and lead them to an enquiry with the right creative.
Included in the package
- Account audit and campaign strategy
- Meta Pixel and Conversions API
- Audiences from Custom to Advantage+
- Creatives and formats by goal
- Funnel from reach to retargeting
- Ongoing optimisation and monthly report
Who it is for
For businesses that want to win leads, sales or applications through Facebook and Instagram.
In the strategy call we clarify scope and price.
08 / The process
From audit to live campaign
You do not need to become a Meta expert. You decide, we build and report.
Free account audit
30 minutes: we analyse your existing ad account or develop a strategy from scratch. You receive concrete recommendations for budget, format and targeting.
- An honest assessment
- Useful even without an order
Tracking setup
Meta Pixel, Conversions API and consent tool, set up cleanly via Google Tag Manager. Budget flows only once the data is right.
- GDPR-compliant
- Server-side CAPI
Campaigns and creatives
Audiences in layers, formats by goal, creatives that stand out in the feed. Built as a funnel from reach to retargeting.
- Funnel, not single campaigns
- Testing from the start
Optimise and report
We read the numbers, shift budget to what brings enquiries, and show you every month what your budget has achieved.
- Monthly report
- Cancel monthly
09 / The difference
There are enough big promises. We do it differently.
No percentage on your budget, no lock-in contracts, no report full of likes.
| Comparison: typical social media management and Weber Media | Typical management | Weber Media |
|---|---|---|
| Ad budget runs through your own Meta account | ||
| Percentage markups on the budget | common | none |
| Contract term | long lock-in | cancel monthly |
| Pixel and Conversions API in line with GDPR | ||
| Campaigns as a funnel, not single ads | ||
| Success measured by | reach and likes | enquiries and revenue |
Guide
Meta Ads explained
What are Meta Ads?
Meta Ads is the umbrella term for the entire advertising offering of the Meta group: Facebook, Instagram, WhatsApp and the Audience Network. Advertisers create and manage their campaigns centrally in Meta Ads Manager and can run them across all platforms at once.
Facebook Ads is technically one part of it. In everyday use, though, many people mean the whole system. The difference is mainly one of terminology.
Meta Ads or Google Ads: the key difference
Google Ads reaches people who are actively searching. Meta Ads are based on users’ interests and behaviour, not on a search query. That makes Meta strong for demand generation, brand building and reaching audiences who are not searching yet.
Typical uses are recruiting, owner acquisition for estate agents and e-commerce retargeting. The best results come from companies that combine both channels and split the budget deliberately.
Meta Pixel and Conversions API
The Meta Pixel is indispensable. It records actions on your website and enables retargeting, Lookalike Audiences and precise conversion tracking.
We set it up for all clients in line with GDPR via the Conversions API, together with a consent tool such as Cookiebot or Usercentrics and Google Tag Manager. Server-side transmission counters the data losses since iOS 17.
- PageView, ViewContent, Lead and Purchase as events
- Deduplication between pixel and CAPI
- Consent via your consent tool
Audiences in layers
Successful accounts combine several targeting layers. Custom Audiences address people who already know you. Lookalike Audiences find new users who resemble your best customers: 1% Lookalikes are the most similar, 10% Lookalikes are larger but less precise. Interest targeting and Advantage+ extend the reach.
How much budget do Meta Ads need?
For first reliable results, we recommend at least €500 to €1,000 per month per campaign type. The algorithm needs enough data to complete the learning phase, which Meta defines as 50 conversions in 7 days. Spending too little keeps it stuck in the learning phase.
10 / Client reviews, translated from German
5.0 out of 5 stars on Google
5.030 reviews / on Google01 / 10
30 minutes. Free and without obligation.
11 / FAQ
Frequently asked questions about Meta Ads
Your question is not listed? In the strategy call we answer it directly on your ad account.
What is the difference between Facebook Ads and Meta Ads?
Meta Ads is the umbrella term for the entire advertising offering of the Meta group, that is Facebook, Instagram, WhatsApp and the Audience Network. Facebook Ads is technically part of it, but colloquially often refers to the whole system. Campaigns created in Meta Ads Manager can run across all platforms at the same time. The difference is mainly one of terminology.
What does Meta Ads management cost at Weber Media?
Our monthly management fee for Meta Ads is between €500 and €1,500, depending on campaign scope. The ad budget runs directly through your Meta Business account, never through us. We charge no percentage markups on the budget. In the initial call you receive a quote based on your scope.
What are Lookalike Audiences and are they really effective?
Lookalike Audiences are among the most powerful targeting methods on Meta. The algorithm analyses your best customers, for example via a customer list or pixel conversions, and finds similar users on Facebook and Instagram. 1% Lookalikes are the most similar, 10% Lookalikes are larger but less precise. In our campaigns, Lookalike Audiences regularly achieve CPAs 40 to 60% below interest targeting.
Do we need the Meta Pixel and how is it integrated in line with GDPR?
Yes. Without the Meta Pixel there is no conversion tracking, no retargeting and no Lookalike Audiences. It is integrated in line with GDPR together with the Conversions API (CAPI) and a consent tool such as Cookiebot or Usercentrics. We set up the complete configuration via Google Tag Manager, including server-side CAPI tracking against the data losses since iOS 17.
Meta Ads or Google Ads: which is better for us?
Both have different strengths. Google Ads fits when customers actively search for your offering. Meta Ads is stronger for demand generation, brand building and audiences not yet searching, for example in recruiting, owner acquisition or e-commerce retargeting. The best results come from companies that combine both channels. We help you split the budget.
How much budget do we need for Meta Ads?
For first reliable results, we recommend at least €500 to €1,000 per month per campaign type. The algorithm needs enough budget to complete the learning phase (50 conversions in 7 days). Spending too little gives it too little data to optimise. In the initial call we work out the right starting point for your industry and audience.
What happens in the free account audit?
In 30 minutes we look at your existing ad account or, if you are starting fresh, at your offering and your audience. You receive concrete recommendations for budget, format and targeting. The assessment is yours to keep, even if you do not work with us afterwards.
How long are we tied in?
Not for long: management can be cancelled monthly. Your ad account, your audiences and your data remain yours, even if you end the collaboration.
Next
Related services
- Google Ads agencyReach ready-to-buy users exactly when they are actively searching for your offering.
- Performance marketingMulti-channel strategy, funnel development and lead generation from one team.
- Social mediaOrganic content that carries your ads.
- Owner leads for estate agentsLead magnets and Meta Ads for owner acquisition.
- RecruitingReach skilled workers through Meta Ads who are not actively looking.
12 / The first step
30 minutes well spent
You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.
Thank you, we have received your enquiry.
We will get back to you personally.
- Free and without obligation
- A personal reply, no ticket system
- A dedicated contact