Construction
Tülü Bau
Website and business cards
„For my company Tülü Bau UG, the business cards and the complete website were created, and I am more than satisfied. The collaboration was pleasant, professional and uncomplicated.“
Marketing for trades and construction
Marketing for trades: skilled workers apply. Customers inquire. While you are on the job site.
We take care of recruiting, local visibility and your website. You do your craft. Journeymen apply by phone in a few clicks. Customers find you on Google, not your competitors.
30 minutes. Free and without obligation.
- trade businesses
- 300+
- Google rankings for local trade searches
- Top 3
- stars on Google
- 5.0
These companies work with Weber Media
01 / Proof
Trade and construction businesses already working with us
From master craftsman businesses to a construction group: websites, career pages and application funnels that run every day.
STRABAG
Recruiting landing pages
Bauer Gruppe
Mobile application funnel
Sächsische Bau
Mobile career page
Martinaj Baugutachten
Website
02 / The problem
You do good work. Nobody gets to see it.
It is frustrating: your order book could be full, but you are short of people. You post job ads, and no journeyman who fits ever gets in touch.
At the same time, someone nearby is searching Google for exactly your trade. They find the business with the most reviews and the better website. Not you.
And whatever does come in arrives by phone. In the middle of the job site, with dirt on your hands. If they cannot get through, they call the next one.
Missed callUnknown number
Missed callUnknown number
Missed callVoicemail: no message
If they cannot get through, they call the next one.
There is a better way.
Applications and inquiries arrive online. While you work. And they wait until you have time.
03 / Causes
Why it has not worked so far
Workforce shortages and missing visibility are the biggest barriers to growth, from craft businesses to construction firms. Six reasons we see in almost every business.
Job ads fall flat
Journeymen, master craftsmen and apprentices are hard to find. Most are not actively looking, so they never see your ad on a job board.
Invisible on Google
Customers search for your trade in your region and find your competitors. The jobs go to the business with the better online presence.
The website is showing its age
It exists, but looks like it is from the 2000s. Hard to use on a smartphone, and nobody can send an inquiry online.
Everything runs by phone
Every inquiry arrives as a call during working hours. Without a digital option, many customers drop off before you can call back.
Only known nearby
Your reputation reaches the next street corner. In the neighbouring towns, nobody knows your business.
Good work without reviews
You have plenty of happy customers, but nobody writes anything. Without Google reviews, new customers lack trust.
04 / The solution
Two challenges, one team
We solve both bottlenecks together: skilled workers for your business and jobs from your region. You have one contact for everything.
Skilled workers
So the right people apply to you
We reach journeymen, master craftsmen and apprentices where they spend their day and lead them to a career page that fits your business.
Performance recruiting
Targeted online campaigns for journeymen, master craftsmen and apprentices.
- Google Ads for job listings
- Facebook and Instagram recruiting
- LinkedIn for management
- Modern career pages
- Apprentice recruiting campaigns
Social media
A well kept presence on Facebook and Instagram shows how you work. That convinces customers and applicants alike.
- Facebook and Instagram setup
- Regular posts
- Before and after content
- Story content
- Community management
Jobs
So customers in your region find you
Anyone searching for your trade in your area should come across you on Google, see your reviews and be able to inquire in two clicks.
Local SEO
Get found on Google when customers in your region search for tradespeople.
- Google Business Profile optimisation
- Local Google rankings
- Review management
- Regional visibility
- Business directory listings
Google Ads
Targeted ads for your services in your region, with full control over the budget.
- Local Google Ads
- Focus on qualified customers
- Budget control
- Conversion tracking
- Ongoing optimisation
Modern website
A professional, mobile optimised website where customers can inquire online.
- Responsive web design
- Online inquiry forms
- Project gallery
- Service overview
- Google Maps integration
Review management
We build and maintain your online reputation with Google reviews.
- Collect Google reviews
- Automated review requests
- Manage negative reviews
- Reputation monitoring
- Show reviews on your website
05 / Service area
Your reputation ends at the next street corner? Not any more.
Anyone looking for a tradesperson searches with a place name. Google then shows the map first. Whoever is at the top gets the calls and inquiries.
In practice: we put your business on the map in every town where you want to work. With a well kept Google Business Profile, local rankings and ads that only run in your service area.
The difference: you are no longer just recommended on your own street. You are found across the whole region.
- Google Business Profile optimisation
- Local Google rankings
- Local Google Ads with budget control
- Collect and show reviews
- Business directory listings
06 / Skilled workers
Recruiting that reaches journeymen who are not even looking
The best people in the trades do not read job boards. They already have a job. We show your vacancy where they scroll and make applying as easy as sending a message.
| Recruiting that reaches journeymen | Job ad | Our recruiting |
|---|---|---|
| Reaches workers who are not actively looking | ||
| Channels | Job board | Google, Facebook, Instagram, LinkedIn |
| Your own career page as the destination | ||
| Dedicated campaigns for apprentices | ||
| You see what each campaign delivers |
Who we find for you
- Journeymen
- Master craftsmen
- Apprentices
- Managers
Your vacancies run on Jobflare, our own platform for career sites. With clean data for Google for Jobs, so your vacancy also appears where journeymen search.
Visit our recruiting site weber-media.deRecruiting across Germany
Tools and guides on weber-media.de
In depth guides, career pages, a job ad generator and cost comparisons are available on our recruiting platform (in German).
07 / Your day afterwards
You work. So does your website.
No more calls between two jobs. Inquiries, applications and reviews arrive online and wait until you have time.
- MorningInquiry via the websiteBathroom renovation, with photos and a preferred date.
- MiddayApplication from a phoneA local journeyman, applied in a few steps.
- AfternoonNew Google reviewRequested automatically after handover.
- End of dayAll in one placeYou call back when it suits you.
In practice: customers describe what they need in the inquiry form. Applicants send a short application from their smartphone. Happy customers automatically receive a request for a review.
The difference: nothing gets lost just because you are up on a roof.
Your phone stays in your pocket. The inquiries still arrive.
08 / Results
What businesses achieve with us
Figures from our trade and construction projects. Every month, your report shows what reaches you.
- more applications in 4 weeks
- 3x
- lower recruiting costs than job boards
- 75%
- Google rankings for local trade searches
- Top 3
- Google rating of Weber Media
- 5.0
Figures from client projects. Every business starts from a different place, so you get an honest assessment up front instead of a promise.
09 / Client reviews, translated from German
5.0 out of 5 stars on Google
5.030 reviews / on Google01 / 10
Free strategy call
30 minutes. Free and without obligation.
Service package
10 / Package
The trades package
Skilled workers and jobs from one source. One contact, one plan, one report.
Included in the package
- Career page and recruiting campaigns
- Google Business Profile and local SEO
- Local Google Ads with budget control
- Website with online inquiries
- Automated review requests
- Reporting every month
Who it is for
Trade and construction businesses that are short of people and losing jobs to competitors.
Request the package
In the strategy call we clarify scope and price.
11 / Process
How we work with you
Four clear steps to measurable results. Your effort: one conversation to start, then short check ins.
Analysis
We review your online presence, your target audience and the competition in your region.
Strategy
The analysis becomes a plan for your business: what comes first, what it costs, what it should deliver.
Implementation
We do the work, from the website and SEO to the recruiting campaigns.
Results
Clear reporting shows what arrives. Ongoing optimisation is included.
More skilled workers and jobs? Let us talk.
In the strategy call we look at your business: where people are missing, where jobs get lost, what will make the biggest difference. You get a clear recommendation, even if you do not work with us afterwards.
30 minutes. Free and without obligation.
Guide
Marketing for trades and construction: what matters
Local visibility starts with your Google Business Profile
Anyone looking for an electrician, roofer or painter almost always searches with a place name. Google then shows the map with nearby businesses first. Whoever is at the top gets the calls and inquiries.
A well maintained Google Business Profile with the right services, opening hours, photos and reviews is therefore the foundation of local SEO. Add listings in business directories and a website that clearly names your services and your region.
- Complete and current Google Business Profile
- Services and service area on your website
- Consistent business directory listings
Reviews are the new word of mouth
Recommendations used to come from the neighbour. Today customers read Google reviews. Good work alone is not enough, it has to become visible.
With an automated review request after every job, your profile grows step by step. You respond to negative reviews calmly, and you show the best ones on your website as well.
Google Ads for trades: local and with a clear budget
Google Ads pay off for trade businesses when they are closely tailored to your own region and services. With conversion tracking you see which ad brought in an inquiry, and the budget stays under your control at all times.
Your website as an inquiry channel, not a business card
A website for tradespeople has to work on a smartphone, show your services, present references in a gallery and allow online inquiries. Then inquiries arrive even when you cannot pick up the phone.
A new website is not always necessary. Often it is enough to optimise your existing site for Google and for inquiries.
Finding skilled workers: recruiting in the trades
Journeymen and master craftsmen rarely change jobs through job boards. They notice a vacancy when it appears on Facebook, Instagram or Google. Performance recruiting starts right there, with a career page that shows how you work and an application in a few steps.
Apprentices need their own campaigns and their own tone. For management roles, LinkedIn is added.
- Journeymen and master craftsmen via social media and Google
- Apprentice recruiting campaigns
- LinkedIn for management
- Modern career page as the destination
12 / Questions
Frequently asked questions from the trades
Your question is not here? Ask it in the strategy call.
What does digital marketing cost for trade businesses?
It depends on the scope: recruiting, local SEO, Google Ads or a website. You get a quote that fits your business. In the free strategy call we clarify which measures make sense and what they cost.
How quickly will I see results?
It depends on the channel. First inquiries via Google Ads often arrive within the first week. SEO results typically appear after 4 to 8 weeks. Recruiting campaigns frequently deliver qualified applications within the first 2 weeks. These are figures from experience, not a promise.
Does online marketing work for small businesses?
Yes, small trade businesses in particular benefit from local visibility. With a focused budget you reach exactly the customers in your region who are actively looking for your services.
Do I need a new website?
Not necessarily. Often it is enough to optimise your existing website for better Google rankings and more inquiries. We review your current site and only recommend a relaunch when it is truly necessary.
Do you also help with finding skilled workers?
Yes, performance recruiting is one of our core services. We run targeted campaigns on Google, Facebook and Instagram to attract journeymen, master craftsmen and apprentices to your business. You will find more on our recruiting site weber-media.de.
How much of my own time does it take?
Very little. To start, we need one conversation about your business, your services and the roles you want to fill, plus a few photos from your daily work. After that we do the work and check in with you briefly. Your report shows you what arrives.
Can I not just do this myself?
You can set up a Google Business Profile yourself. Running campaigns, building rankings, automating reviews and building a website that brings inquiries takes time you do not have on the job site. We take care of it, you keep the overview.
Do you only work with businesses in Hamburg?
No. We are based in Hamburg and work with trade and construction businesses across Germany. Local SEO and Google Ads are always aligned with your own service area.
Next
A good fit for your business
- Web design and developmentMobile optimised websites that showcase your craft convincingly.
- Google Ads agencyAds in your region when customers need a tradesperson.
- SEOLasting visibility on Google, locally and beyond.
- Social mediaFacebook and Instagram with before and after content from your daily work.
- RecruitingFinding skilled workers on our recruiting site weber-media.de.
- All industriesHow we work in other industries.
13 / The first step
30 minutes well spent
You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.
Thank you, we have received your enquiry.
We will get back to you personally.
- Free and without obligation
- A personal reply, no ticket system
- A dedicated contact