AgriTech, BioTech and life sciences

AgriTech and BioTech marketing: You harvest talent and enquiries.

Your best specialists are not actively looking. Your customers do not grasp the technology at first glance. We reach both, with performance recruiting, SEO, B2B campaigns and websites that make innovation clear in seconds. All you do is hold the conversations.

Free strategy callSee results

30 minutes. Free and without obligation.

Live campaign

live
  • Meta
  • LinkedIn
  • Google

New application

Agricultural technician

pre-screened

Sample view

applicants for BAT Agrar
2,500+
applications for Volmary
500+
recruiting campaigns
200+
stars on Google
5.0

These companies work with Weber Media

  • Quinta Properties / Savills
  • Autohaus Meyer
  • STRABAG
  • BAT Agrar
  • Volmary
  • Lantzerath Group
  • Delta Sport
  • Hilfswerk
  • Otto Schatte
  • Auto Nagel
  • Dr. Jan Nebendahl
  • Elbe & Spree Homes Berlin

01 / Results

Agriculture and biotech growing with us

Before we explain how we work: three companies from your industry that have already put it to the test. With real ads from the campaigns.

All projects
BAT Agrar recruiting funnel on three smartphones
BAT Agrar recruiting ad in front of a grain field
BAT Agrar recruiting ad for the inside sales team

2,500+

applicants through campaigns and career pages

Agricultural trade and logistics

BAT Agrar GmbH & Co. KG

Performance recruiting for more than three years

Agricultural trade, logistics and animal feed, headquartered in Ratzeburg. What started as a test run is now a strategic partnership: campaigns on Meta and Google for many locations and roles at once, career pages and a website relaunch for seasonal workers. We steer the cost per application together.

At a glance

  • More than 1,500 employees in Germany, Austria, Denmark and Poland
  • More than 20 locations in Germany
  • Many roles and regions steered as one
  • From test run to strategic partnership
  • Social recruiting
  • Meta Ads
  • Google Ads
  • Career pages
“The expertise of Weber Media is outstanding. We work together as equals and with genuine appreciation.”
Lisa-Marie Hohnsbehn, Head of Recruiting and Employer Marketing, BAT Agrar
Mobile application flow with qualification check for Volmary
Volmary recruiting ad for gardeners
Volmary recruiting ad for a gardening apprenticeship

500+

applications

Horticulture and plant breeding

Volmary GmbH

Recruiting funnel and employer branding

One of Europe’s leading plant marketers, based in Münster. Through social media we win applications for seasonal and permanent roles and for apprenticeships: a mobile application path, an interactive qualification check and an employer brand for the green industry.

  • Seasonal and permanent roles
  • Qualification check on the smartphone
  • Social recruiting
  • Meta Ads
  • Employer branding
Dewa Biotec website on a desktop screen
Grows with every field of application

Biotechnology

Dewa Biotec

Corporate website relaunch

Biological cleaning that breaks down pollutants naturally: a product that needs explaining. We repositioned the brand online with prototyping, a clear design system, a solid build and a page structure that grows with every new field of application.

  • Benefit clear in seconds
  • Grows with every field of application
  • Web design
  • Development
  • Prototyping

02 / The problem

Your technology is ahead of the competition. Your marketing is not.

It is frustrating: the agricultural technician role has been open for months. The job board ad attracts the wrong people, if it attracts anyone at all.

Your trade-show stand was packed. Afterwards the business cards sit in a drawer, and nobody knows what became of them.

And anyone searching Google for exactly the problem your product solves finds a competitor. Or a PDF datasheet nobody reads to the end.

It is not your product.

It is how it gets found and explained. And that can be changed.

03 / The causes

Six bottlenecks that slow down AgriTech and BioTech

Talent, complex audiences, products that need explaining. Digital needs a clear strategy here, not a PDF flyer.

  1. The specialists are not looking

    Agricultural technicians, biotechnologists and engineers are scarce. Job boards only reach active searchers. The passive specialists you need never see your ad.

  2. Google does not know your innovation

    Innovation only helps if farmers, dealers and buyers can find you. Technical topics must be prepared so search engines understand them and show them as answers.

  3. Many audiences, one brand

    Farmers, contractors, research, investors and partners need different messages. Without a plan, your brand fragments or reaches no one properly.

  4. Trade shows and cold outreach do not scale

    Trade shows, print and cold outreach are expensive and hard to measure. Digital channels deliver a clear cost per lead. Provided setup and tracking are right.

  5. Your website looks older than your product

    An outdated site undermines trust in high tech. Fast mobile pages, clear guidance and solid engineering are a must, not a bonus.

  6. Complexity drives people away

    Sensors, software, biotech processes: the benefit has to be clear in seconds. Otherwise decision-makers leave before they understand what you can do.

04 / The solution

Six building blocks, one team

We start where the bottleneck is biggest: recruiting, visibility or leads. We build the rest so everything fits together.

  1. Performance recruiting

    We reach agricultural and lab specialists where they actually spend their time: on Meta, LinkedIn, Google and career pages that work on a smartphone.

    • Employer value proposition and creatives
    • Meta and Google campaigns for specialist roles
    • LinkedIn for experts and leadership
    • Pre-screening and ATS integration where useful
    • Cost per application always in focus

  2. SEO and content for technical topics

    You get found where farms and buyers do their research. With a solid technical foundation and expert content people understand.

    • Technical SEO and Core Web Vitals
    • Topic clusters for products and use cases
    • Local and international targeting
    • Structured data and FAQs
    • Measurement via Search Console and Analytics

  3. Performance marketing for B2B leads

    Campaigns for demos, sales and partners. With a clear funnel and tracking, so you know what every euro delivers.

    • Google Ads: Search, Demand Gen, Display
    • LinkedIn lead gen and B2B targeting
    • Landing pages and A/B tests
    • CRM and marketing automation integration
    • Transparent steering by CPL and CPA

  4. Websites and product experience

    Web experiences that make innovation credible: fast, clear and built so interest turns into an enquiry.

    • Modern frontends with Next.js where it fits
    • Configurators, datasheets, references
    • B2B portals and partner areas
    • Accessible and with a GDPR-aware foundation
    • Integrations: CRM, APIs, tracking

  5. Content and thought leadership

    Whitepapers, case studies, short videos. Content that builds trust and captures search demand at the same time.

    • Storytelling for complex products
    • Case studies with numbers
    • Webinars and lead magnets
    • Newsletter journeys
    • Editorial planning tied to SEO

  6. Stack, analytics and automation

    We connect your tools so marketing and sales data comes together in one place.

    • GA4, tagging and consent basics
    • HubSpot or Salesforce integration, depending on setup
    • Reporting dashboards
    • Clean handoff from marketing to sales
    • Scaling winning channels deliberately

One point of contact for recruiting, visibility and sales. Not three agencies working past each other.

05 / How it works

Sow, grow, harvest.

The job board waits until someone searches. We take your role and your product to the people. In practice:

  1. 01 / Sow

    Show up where your people are

    Campaigns on Meta, LinkedIn and Google, targeted by role, region and interests. With creatives that show your work instead of clichés.

  2. 02 / Grow

    Pre-screen instead of sorting out

    A short mobile application path with a qualification check. Landing pages that translate technology into benefit. We test and cut waste.

  3. 03 / Harvest

    Conversations with the right people

    Applications and enquiries reach you pre-screened, in your ATS or CRM. You can see cost per application and cost per lead at any time.

06 / Seasons

Agriculture has seasons. So does your recruiting.

You need seasonal workers before the season starts, not in the middle of it. Dealers and farms plan before they buy. We launch campaigns in time and scale them down once the need is covered.

ApplicationsEnquiriesSchematic sample view, not measured data.
Campaign startsSeasonTrade planning

What this means for you

  • Campaigns start before the need arises
  • Many locations and roles steered at once
  • Budget goes where the need is right now
  • Cost per application and lead always in focus

07 / BioTech and life sciences

B2B leads instead of business cards in a drawer.

Trade shows remain important for personal contact. But they are hard to grow predictably. Digital channels show what a lead costs and where it comes from.

With Google Ads, LinkedIn lead gen and dedicated landing pages we capture enquiries for demos, sales and partnerships. The data flows straight into your CRM so sales can follow up without detours.

At the same time, topic clusters grow around your fields of application. So you get found even when nobody knows your product name.

  • Landing pages for decision-makers and expert audiences
  • HubSpot or Salesforce integration, depending on setup
  • Reporting with cost per lead and the next levers

Sample view

08 / Audiences

One brand. Every audience hears its answer.

A farmer asks different questions than a biotechnologist or an investor. We translate your technology into each audience’s benefit without your brand falling apart.

Choose an audience

The question behind it

“What does this do for my farm?”

Benefit first, technology second. We show in seconds what your product improves in daily work.

  • Benefits instead of a datasheet
  • Readable on mobile, also on the go
  • Found through the terms used in practice

Where we reach them

  • Google Search
  • Meta
  • Website

In practice: the same brand, the same technology, but for every audience the message that matters.

09 / The difference

Job board or performance recruiting?

Plenty of providers promise reach. The difference is whom you reach and whether you can see what it costs.

Comparison of a classic job board and performance recruiting with Weber Media
Comparison of a classic job board and performance recruiting with Weber MediaClassic job boardWeber Media
Reaches passive specialists
DeliveryActive searchers onlyMeta, LinkedIn and Google
Application pathStandard formMobile, with a short qualification check
Cost per application visible
Pre-screening and ATS integration
Ongoing optimization of audiences and ads

Outcomes we typically move for agri and tech brands

less waste than job boards alone (benchmark)
85%
recruiting campaigns delivered
200+
SEO visibility for high-value keywords (project-based)
Top 3
years of founder experience
10+

Benchmarks from projects. What is possible for you is what we work out in the strategy call.

10 / The process

Four steps, little effort for you

You provide insights and approvals. Setup, steering and reporting are on us.

  1. Analysis and strategy

    We clarify audiences (B2B, specialists, regions), competition, search intent and your data baseline. Including realistic KPIs and budget ranges.

  2. Setup and assets

    We build campaigns, landing pages, tracking and creatives. Aligned to recruiting, lead generation or SEO, depending on what matters first.

  3. Launch and testing

    We go live, test audiences, ads and forms, and cut waste. So your budget flows into qualified contacts.

  4. Optimization and reporting

    Bids, creatives and funnels keep improving. You get clear reports with cost per application, cost per lead and the next levers.

11 / Client reviews, translated from German

5.0 out of 5 stars on Google

Google reviews, 5.0 stars5.030 reviews

  • 01/10

    Weber Media was recommended to us and after a getting-to-know phase we engaged the agency on a long-term basis.

    So far we have been convinced by how surprisingly quickly the results started to show. We look forward to continuing the collaboration and can definitely recommend Weber Media.

    Ann-Carolin KoschareMarketing, Autohaus Meyer GmbH

  • 02/10

    The expertise of Weber Media is outstanding.

    Weber Media works in a very structured and service-oriented way and is always there with advice. Orders, requests and ideas are implemented as quickly as possible, even at short notice. We work together as equals and with genuine appreciation.

    Lisa-Marie HohnsbehnHead of Recruiting and Employer Marketing, BAT Agrar

  • 03/10

    Wholeheartedly recommended!

    From day one, communication with the agency was at the highest level, fast, clear and uncomplicated. Professionalism runs through every area here: from strategic planning to creative execution. You immediately notice that real professionals are at work.

    Rafael SommerfeldRegional Director, Hilfswerk

  • 04/10

    Great service and performance!

    Working together is enjoyable and we are very happy with the results. We look forward to planning and implementing further topics and projects with Weber Media in the future.

    Janina SchönauExecutive Assistant, BeautyAddicts

  • 05/10

    We are extremely satisfied with the digital marketing consulting from Weber Media.

    The team is professional, competent and always up to date with the latest digital trends. The collaboration has always been pleasant and efficient.

    Mick StommelExecutive Assistant, Actiovita

  • 06/10

    Very good and professional work.

    The team implemented our requirements perfectly and was reachable at all times. We can recommend Weber Media without reservation.

    Dr. DarwichManaging Director, HNO Othmarschen

  • 07/10

    Weber Media is highly recommended.

    My ideas were implemented very professionally, questions were answered quickly, and support on everything around website and social media was given promptly and in a user-friendly way.

    Marcus StötzerOwner, Naturheilpraxis Stötzer

  • 08/10

    I commissioned a website from Weber Media.

    The work was fast and professional, adjustments were made promptly. Our communication was uncomplicated and led to the desired result. The previously agreed, entirely reasonable budget was kept. Happy to work with them again!

    Ronny TeuberManaging Director, tripleS

  • 09/10

    Very professional staff who make communication easy and create a beautiful end product.

    We would gladly work with them again!

    Lila GhaliManagement, Gynbalance

  • 10/10

    For my company Tülü Bau UG, the business cards and the complete website were created, and I am more than satisfied.

    The collaboration was pleasant, professional and uncomplicated. The team understood exactly what I wanted and implemented everything perfectly.

    Ceyhun TülüManaging Director, Tülü Bau UG

01 / 10

Free strategy call

30 minutes. Free and without obligation.

Your next season starts with a conversation.

In 30 minutes you will know where your biggest lever is: recruiting, visibility or B2B leads. And what the first step is.

Free strategy call

Free and without obligation. With a dedicated contact.

Guide

Marketing and recruiting for agriculture and life sciences

Why job ads no longer work in AgriTech and BioTech

Agricultural technicians, biotechnologists and engineers are in demand and rarely job hunting. People with a good job do not browse job boards. So a portal ad mostly reaches those currently searching, and they are often not the profiles a lab or an agricultural business needs.

Performance recruiting turns this around. The job comes to the people: as an ad on Meta, LinkedIn or Google, targeted by role, region and interests. A short mobile application path with a qualification check lowers the barrier, and pre-screening makes sure your team only talks to suitable candidates.

  • Audiences by role, region and experience
  • Creatives that show your work instead of clichés
  • Cost per application as a fixed steering metric

SEO for technology that needs explaining

Farmers, dealers and buyers do their own research long before they call. They search for a problem, not for your product name. If you do not show up then, you are out of that purchase.

We build topic clusters around your products and use cases, provide a fast technical foundation and structured data, and write expert content that Google understands and people read to the end. This works mid-term and complements paid campaigns that bring reach right away.

B2B leads instead of business cards in a drawer

Trade shows remain important for personal contact. But they are hard to grow predictably. Digital channels show what a lead costs and where it comes from.

With Google Ads, LinkedIn lead gen and dedicated landing pages we capture enquiries for demos, sales and partnerships. The data flows straight into your CRM so sales can follow up without detours.

International and multilingual

Many AgriTech and BioTech companies sell across borders. We deliver multilingual websites, international campaigns and SEO for export markets. We clarify target regions and legal requirements in the very first call.

12 / FAQ

Frequently asked questions about AgriTech and BioTech marketing

Your question is not listed? We answer it personally in the strategy call.

Request a strategy call

Does performance recruiting work for agricultural and biotech roles?

Yes. Many sought-after profiles are passive: they scroll social feeds or research selectively, but they do not browse job boards. With clear targeting, strong creatives and a streamlined application path, we reach specialists where job boards hit their limits. BAT Agrar and Volmary are two examples.

How fast do we see applications or leads?

Paid channels usually bring responses considerably earlier than SEO. Exactly how fast depends on region, role and offer. SEO works mid-term and should be built in parallel when organic demand matters strategically.

Can you communicate complex products clearly?

That is the core of our work. We translate technology into benefits, build landing pages for decision-makers and write content that works for both Google and expert audiences.

Do you work internationally?

Yes, depending on the target market: multilingual websites, international campaigns and SEO for export markets. We align on target regions and legal requirements in the first call.

What does a typical engagement cost?

It depends on scope, recruiting only or SEO, website and campaigns together, and on your goals. We start with a free strategy call and a transparent proposal, without hidden package lock-ins.

How much effort is on our side?

Little. We need you for the strategy call, for insights into your company and for approving messages, ads and pages. Setup, campaign management and reporting are on us.

Can we not manage this with a job board and our website alone?

For roles with many active searchers, often yes. For specialists who are not looking and for products that need explaining, it rarely suffices. Then you need targeted delivery, an application or enquiry path that works, and measurement that shows what is effective.

Is the consulting eligible for funding?

Often, yes. We are listed as a consultancy with BAFA. For eligible companies the programme often covers up to 80 % of the consulting costs. Implementation services such as campaigns or websites are commissioned separately.

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13 / The first step

30 minutes well spent

You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.

30 minutes. Free and without obligation.

01 / 04: What would you like to achieve?

What would you like to achieve?

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  • A personal reply, no ticket system
  • A dedicated contact
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