IT service provider
IT systems house, Hamburg
„89 qualified leads a month instead of referrals only.“
An IT systems house with 25 employees wanted to win new business clients in the Hamburg area. Until then, new business came exclusively through referrals.
- Cost per lead
- €32
- Conversion rate
- 4.2%
- Leads a month
- 89
Starting point
No digital marketing strategy, little online visibility, dependent on referrals. Budget: €3,500 a month for ads and management.
Strategy
Several channels working together: Google Ads (brand and managed services keywords), LinkedIn Ads for IT managers in companies with 20 to 200 employees, SEO for the website and a complete funnel with an IT security checklist as lead magnet.
Results after 4 months
89 qualified leads a month at €32 cost per lead. 12 new clients won (avg. contract value €18,000 a year). ROI: 4.2x after 6 months.



















