Google Ads Agency Hamburg · Google Partner
We run your Google Ads. You get enquiries, not click reports.
Every day, your customers search Google for exactly what you offer. We make sure they end up with you, not with your competitors. With Search, Shopping, Performance Max, Display and YouTube. Measured all the way to the enquiry, in your own account, cancel monthly.
Including a free account audit. 30 minutes, no obligation.
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Last 30 days
- Conversions
- 186▲ +41%
- Avg. CPC
- € 1.84▼ -12%
- ROAS
- 8.3x▲ +1.2x
- of clicks on buying searches go to ads
- 65%
- Avg. ROAS on managed accounts
- 8x
- Avg. CPC in B2B Germany 2024
- € 0.90
- of your budget stays in your account
- 100%
These companies work with Weber Media
Client experiences
on Google30 reviews
What clients say about working with us
- 01
„So far we have been convinced by how surprisingly quickly the results started to show.“
Ann-Carolin KoschareMarketing, Autohaus Meyer 
- 02
„The team consistently delivers first-class service, 5 out of 5!“
Quinta PropertiesManagement, QP Savills 
- 03
„Professionalism runs through every area here: from strategic planning to creative execution.“
Rafael SommerfeldRegional Director, Hilfswerk 
01 / The problem
The budget is gone every month. But who actually called?
The campaigns are running. The report shows clicks, impressions and a click-through rate. What is missing is the one number you care about: how many enquiries and orders came out of it.
Perhaps this sounds familiar: the account is run by the agency, the budget is billed through the agency, and when you ask what it achieved, you get a colourful slide.
Yet people search Google with a clear intention. 5.1 billion searches a day, and some of them are looking for exactly you. Showing up with the wrong ad, the wrong bid or no tracking means paying for clicks that never turn into customers.
Google Ads is not a gamble.
It is a craft with clear rules: measure, test, refine. Every week.
02 / The causes
Why Google Ads burns money for so many companies
Five places where budget gets lost. It is almost always several at once.
What matters is not being measured
Without clean conversion tracking, Google optimises for clicks instead of enquiries. Clicks go up and the phone stays quiet. With us, no campaign goes live without tracking in place.
The wrong campaign type for the goal
Performance Max needs enough conversion data. Without it, the automation spends budget where it achieves little. Not every format suits every goal.
A low Quality Score makes every click more expensive
Google rates every ad from 1 to 10. A weak score means paying more per click while still ranking lower. Three things decide it:
- Ad relevance
- Expected click-through rate
- Landing page experience
Nobody looks after the account
Search terms without buying intent, missing negative keywords, ads that are never tested. An account that is set up and then left alone gets worse every month.
The agency holds account and budget
If the account is in the agency’s name, you lose your data and history when you switch. If the budget is passed through, you never know exactly how much actually reaches Google.
03 / Campaign types
Every Google Ads format. The right one for each goal.
Not every campaign type suits every goal. We choose the combination of Search, Shopping, Performance Max, Display and YouTube that fits your offer, your budget and your data.
Choose a format
Search Campaigns
Text ads in Google Search for users with clear purchase intent. The foundation of every Google Ads strategy and the format with the highest conversion probability.
Right for you if your customers actively search for your service.
- High Intent
- Responsive Search Ads
- Exact/Phrase Match
Shopping & PLA
Product listing ads with image, price and product name directly in Google search results. For e-commerce, the format with the highest click relevance for products.
Right for you if you run an online shop with a product feed.
- E-Commerce
- Product Feed
- Merchant Center
Performance Max
AI-driven campaign that automatically covers all Google channels: Search, Display, YouTube, Gmail, Discover and Maps. Worthwhile once there is enough conversion data.
Right for you if you have enough conversion data and good creatives.
- All Channels
- AI Optimization
- Asset Groups
Display Network
Image ads on over 2 million websites in the Google Display Network. For brand building, remarketing and the early stages of a purchase decision, scalable at low CPMs.
Right for you if you want to bring visitors back or become better known.
- Remarketing
- Responsive Display
- Custom Audiences
YouTube Ads
Video ads on YouTube and the Google Video Partner Network. From 6-second bumper ads to in-stream campaigns for brand building and demand generation.
Right for you if your offer needs explaining or you have video material.
- In-Stream
- Bumper Ads
- Demand Gen
Local & Maps Ads
Google Business ads in Maps and local search. For businesses with a location and a regional catchment area: direct calls and direction requests.
Right for you if customers come to you or you work in a region.
- Google Maps
- Local Intent
- Call Ads
We clarify which formats are worthwhile for you in the strategy call.
04 / Transparency
Your account. Your budget. Your property.
Many agencies work with opaque models: the budget runs through the agency, the account stays agency property, the report is polished. We do it differently.
The account belongs to you
Your Google Ads account is in your name and remains your property, even if we end our cooperation. No dependency, no lock-in.
The budget goes straight to Google
Your ad budget is billed directly through your Google account. We do not see it, do not manage it and do not earn from it.
You see everything, at any time
Full access to your account: all campaign data, all costs, all clicks. No black box.
A report you can understand
No colourful slides. Real figures: ROAS, CPA, conversions, budget efficiency and clear recommendations for the next month.
- ROAS
- 8.3x▲ +1.2x vs. last month
- Conversions
- 186▲ +41% vs. last month
- Avg. CPC
- € 1.84▼ -12% (better)
- Budget
- € 3,200100% allocated
Conversions per day
No minimum contract, no notice periods
Cancel monthly. We work without long terms because results should speak for themselves.
| Comparison: typical agency model and Weber Media | Typical agency model | Weber Media |
|---|---|---|
| Google Ads account belongs to you | ||
| Budget billed directly by Google | ||
| Full access to all data | ||
| Fee | Percentage of budget | Transparent flat fee |
| Term | Minimum contract | Cancel monthly |
| Report | Clicks and slides | ROAS, CPA, conversions |
05 / The process
How we get Google Ads accounts up and running
Six steps from the first look at your account to scaling. You see every one of them.
Account audit
We review your existing account in full: campaign structure, keyword quality, bidding strategy, Quality Scores, conversion tracking and budget allocation.
Strategy & keywords
Keyword research with search volume, CPC and competitor analysis. A clear structure by intent: informing, comparing, buying.
Setup & tracking
Clean conversion tracking via GTM and Google Analytics 4. No campaign goes live without complete tracking. No flying blind.
Ongoing optimisation
Every week: reviewing search terms, adjusting bids, maintaining negative keywords, testing ads, refining audiences, improving Quality Score.
Monthly reporting
A clear report with ROAS, CPA, CTR and impressions, the change from last month, the measures taken and recommendations for the next month.
Scaling
Once a campaign type demonstrably works, we increase the budget and open up new channels, for example from Search to Performance Max or YouTube.
06 / Package
The Google Ads package
We build, measure and steer your Google Ads so that the result is enquiries, not just clicks.
Included in the package
- Account audit and keyword strategy
- Conversion tracking with GTM and GA4
- Campaigns from Search to YouTube
- Weekly optimisation and ad testing
- Monthly reporting with ROAS and CPA
- Account and budget stay with you
Who it is for
For businesses whose customers actively search Google for their service.
In the strategy call we clarify scope and price.
07 / AI search
Google AI Overviews are changing search. This is how we prepare you.
Google answers more and more questions directly above the search results. That changes where people click. Paid ads remain firmly placed.
AI Overviews (formerly SGE) increasingly appear at the very top and answer questions before anyone opens a website. For organic results, that means fewer clicks. For ads, it means they stay visible, provided the campaign is set up properly.
That is why we combine Google Ads with content that positions your website as a source for AI answers. Paid and organic then work together instead of side by side.
Campaigns built for AI search
Structures that hold their conversions even as zero-click searches increase.
Content and ads in one piece
Landing pages that sell and are cited as AI sources at the same time.
Performance Max with AI assets
AI-generated ad copy and creatives that improve with real performance data.
Measuring AI Overviews
We measure how AI Overviews affect your organic traffic and take countermeasures.
A Google Ads agency typically charges a monthly management fee of €500 to €2,000. The ad budget is billed separately, directly by Google …
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Google Ads Agency Hamburg | Transparent & ROAS-optimised
Free account audit. No minimum budget. Cancel monthly.
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Guide
Google Ads explained, for decision-makers rather than technicians
What is Google Ads?
Google Ads, known as Google AdWords until 2018, is Google’s advertising platform. Businesses pay to be visible for relevant searches. Precisely at the moment a potential customer is actively looking.
That sets Google Ads apart from almost any other advertising: you interrupt no one. You answer a question that has just been asked.
How the auction works
Every search triggers an auction. Whoever bids on a keyword and brings high ad quality appears at the top of the results. You pay per click (CPC) or per thousand impressions (CPM).
In practice: the highest bid alone does not win. A relevant ad with a good landing page can rank above a competitor who bids more, while paying less per click.
The Quality Score
Google rates every keyword with a Quality Score from 1 to 10. It determines ad position and cost per click. Good campaign management can measurably lower click prices through this score. Three factors go into it:
- Ad relevance: does the ad match the search?
- Expected click-through rate: how likely is the ad to be clicked?
- Landing page experience: does the visitor find what the ad promises?
Google Ads in figures
Four figures show why the channel is worthwhile for almost any business with a clear offer:
- 5.1 billion searches a day: Google is the largest commercial search platform in the world.
- 65% of clicks on searches with buying intent (such as “buy” or “agency”) go to paid ads.
- 8:1 ROAS: for every euro invested, Google Ads generates an average of €8 in revenue (Google Economic Impact Report).
- Quality Score 1 to 10: determines the position and click price of every ad.
Which campaign type for which goal?
The search campaign is the foundation: it reaches people who already know what they want. Shopping ads are made for online shops and show product, image and price right in search. Local ads in Maps bring calls and direction requests for businesses with a location.
Display and YouTube work earlier in the purchase decision and suit brand building and remarketing. Performance Max bundles all channels into one campaign but needs enough conversion data to work. The right mix depends on offer, budget and data.
What does a Google Ads agency cost?
Agencies typically charge a management fee of €500 to €2,000 per month, depending on the number of campaigns and the scope of support. The ad budget runs separately and directly through your own Google Ads account.
At Weber Media you pay a transparent flat fee with no hidden percentage of your budget. For the first reliable results we recommend a monthly ad budget of at least €1,000 to €2,000.
08 / Client reviews, translated from German
5.0 out of 5 stars on Google
5.030 reviews / on Google01 / 10
30 minutes. Free and without obligation.
09 / FAQ
Frequently asked questions about Google Ads
Costs, budget, timing, ownership. The questions we are asked most often in the strategy call.
What does Google Ads management through an agency cost?
Agencies typically charge a monthly management fee of €500 to €2,000, depending on the number of campaigns and the scope of support. The ad budget always runs separately, directly through your Google Ads account, never through us. At Weber Media we charge a transparent flat fee with no hidden percentage of your budget.
What should the minimum Google Ads budget be?
For the first reliable results we recommend a monthly ad budget of at least €1,000 to €2,000. Budgets that are too small generate too few clicks and conversions to optimise campaigns meaningfully. In competitive industries (real estate, law, finance), €3,000 to €10,000 is realistic. In the free initial call we estimate the right starting point for you.
How quickly does Google Ads show results?
The first clicks come right after a campaign starts. Reliable performance data is usually available after 2 to 4 weeks. The actual optimisation phase typically takes 6 to 12 weeks, because Google’s algorithms, especially Performance Max, need learning phases. We set realistic expectations and report weekly.
What is Performance Max and when does it make sense?
Performance Max (PMax) is an AI-driven campaign type that automatically covers all Google channels. It makes sense when there are at least 50 conversions per month, high-quality creatives are available and clear conversion goals are defined. Without enough conversion data, PMax can spend budget inefficiently. We only use it when the prerequisites are met.
Does the Google Ads account remain our property?
Yes. The account always runs on your Google account and remains your property, even if we end our cooperation. We need admin access, but the account belongs to you. Unlike agencies that keep accounts in their own manager account, data and control stay entirely with you.
Do you also manage Google Ads for small businesses?
Yes. We work with small businesses with ad budgets from €1,000 a month as well as with large clients with six-figure monthly budgets. The difference lies in the scope of support and campaign volume. In the initial call we openly clarify whether Google Ads makes sense for your budget and industry right now. And if not, we tell you.
Can you take over our existing account?
Yes. We start with a full account audit: structure, keywords, bids, Quality Scores, tracking and budget allocation. Afterwards you know what stays, what can go and where the greatest potential lies. Your history is preserved.
How long are we committed?
Not at all. Management can be cancelled monthly, with no minimum contract and no notice periods. Account and data stay with you.
What happens in the free strategy call?
In 30 minutes we look at your offer, your goals and, if there is one, your existing account. You get an honest assessment and clear recommendations, whether or not you work with us afterwards. Free and with no obligation.
Next
Goes well with Google Ads
- Meta Ads AgencyComplement Google with Facebook and Instagram ads for more reach and conversions.
- Performance marketingSeveral channels, one funnel, one strategy for lead generation.
- Meta AdsAds on Instagram and Facebook that bring enquiries.
- SEOVisibility that stays when the budget pauses.
- Web design and developmentLanding pages that turn clicks into enquiries.
10 / The first step
30 minutes well spent
You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.
Thank you, we have received your enquiry.
We will get back to you personally.
- Free and without obligation
- A personal reply, no ticket system
- A dedicated contact