
5 min read
GEO Audit 2026: 15 Checks for AI Visibility
Practical Generative Engine Optimization checklist: 15 verifiable checks for whether ChatGPT, Perplexity and Google AI can cite your content, technical, content and measurement. As of June 2026.
Weber Media Insights
Web design, marketing, SEO and AI: practical notes from our Hamburg team. Clear, actionable and honest about what moves the needle.
Weber Media Insights

5 min read
Practical Generative Engine Optimization checklist: 15 verifiable checks for whether ChatGPT, Perplexity and Google AI can cite your content, technical, content and measurement. As of June 2026.

4 min read
Propstack integration for broker websites: contact forms, OpenImmo, API and automation, step by step per vendor docs, including Next.js and common mistakes. As of June 2026.
15 min read
The practical guide to clean conversion tracking in 2026: GA4, Google Tag Manager, Consent Mode v2, Google Ads Enhanced Conversions, the Meta Pixel and the Conversions API with event deduplication, step by step.

15 min read
Meta Andromeda is the new AI retrieval engine behind Facebook and Instagram ads, it shifts the lever from audience to creative. What changes for campaign structure, Advantage+ and your creative strategy, and what to do now. As of June 2026.

18 min read
A thorough, technically grounded primer on Next.js 16: how the framework works, the App Router, React Server Components, the rendering strategies SSR/SSG/ISR/PPR, the new caching model with “use cache”, performance, SEO, and when Next.js is (and isn't) the right tool.

6 min read
SEO for car dealers: get found locally on Google, rank for your models and show up in ChatGPT, Perplexity & Google AI Overviews. The practical guide.

4 min read
Google Vehicle Ads for car dealers: how vehicle listings with image, price & location appear directly in Google Search,and how to set up the data feed.

5 min read
Digitise vehicle buying for your dealership: an acquisition funnel with a valuation landing page, AI vehicle appraisal, paid leads and speed-to-lead, so you buy inventory predictably.

5 min read
Lead management for car dealers: cut response time from hours to seconds, automate enquiries, pre-qualify with AI and feed everything cleanly into your CRM, so no lead slips away.

5 min read
Sell used cars online: make your own inventory visible on your website, optimise detail pages for SEO, build a used-car brand and increase enquiries.

5 min read
The EU AI Act for car dealers: what the labelling obligation for AI-generated images and the use of AI tools mean, an orientation, as of mid-2026, not legal advice.

5 min read
Vendor leads for estate agents: how to build a valuation funnel that attracts sellers instead of buyers, from the valuation landing page to the listing appointment.

5 min read
Hyperlocal marketing for estate agents: get found in your region with local SEO, Google Business Profile, neighbourhood pages and geo-targeting, and leave competitors behind.
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Weber Media Insights shares battle-tested strategies and up-to-date insights on search engine optimization (SEO), performance marketing, social media, web design, recruiting, and AI-driven automation. Our articles are written for managing directors, marketing leads, and decision-makers at mid-market companies who want to move their business forward digitally, with concrete, actionable advice instead of empty buzzwords that you can apply in your organization right away. Whether you are planning a new website, looking to attract more qualified applicants, or aiming to improve your Google visibility: you will find the right answers here.
As a full-service digital agency based in Hamburg, we support businesses from initial analysis through to measurable results. That hands-on knowledge flows directly into every post: whether it is technical SEO for better Google rankings, conversion optimization for higher close rates on your website, data-driven recruiting strategies to combat the talent shortage, or the targeted use of artificial intelligence to automate business processes, each article is grounded in real project experience, current industry data, and proven frameworks. We write about what we do for our clients every day: Google Ads, Meta Ads, web development with Next.js, content strategies, and employer branding.
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