Digital agency for real estate agents, Hamburg

More exclusive listings with an agency website, live from your CRM.

You create a property in Propstack, OnOffice or Flowfact. The integration does the rest: your website, ImmoScout24 and ImmoWelt are up to date right away. And through Google and Meta, owners who want to sell land straight in your CRM. All you do is lead the conversations.

Free strategy callHow QP Savills works with us

30 minutes. Free and without obligation.

Period apartment
Townhouse
Penthouse
Villa
Your CRMLive from Propstack
PropstackOnOfficeFlowfact
  • Period apartment
  • Townhouse
  • Penthouse
  • Villa

Sample view

broker projects delivered
40+
more qualified owner leads
6x
Google rankings for local broker searches
Top 3
stars on Google
5.0

These companies work with Weber Media

  • Quinta Properties / Savills
  • Autohaus Meyer
  • STRABAG
  • BAT Agrar
  • Volmary
  • Lantzerath Group
  • Delta Sport
  • Hilfswerk
  • Otto Schatte
  • Auto Nagel
  • Dr. Jan Nebendahl
  • Elbe & Spree Homes Berlin

01 / Proof

Two agencies. One system that runs.

No promises. Two platforms that publish properties and win owners every single day. Both connect directly to Propstack.

See all projects
Quinta Properties and QP Savills website on monitor, tablet and smartphone

Luxury real estate, Algarve, Portugal

Quinta Properties / QP Savills

Four-language website with real-time Propstack CRM integration

Since 1998, QP Savills has been one of the leading providers of luxury real estate in the Algarve and is part of the international Savills network. We redesigned and rebuilt the entire digital presence: a four-language website connected directly to Propstack. Every property is published automatically and is always up to date online. Nobody maintains data twice.

languages
4languages
CRM sync
Real timeCRM sync
founded
1998founded
  • WordPress
  • Propstack API
  • Multilingual
  • CRM integration
“We consistently receive first-class service from the team, 5 out of 5!”
Quinta Properties, Management, QP Savills
View project

Real estate, Berlin

Elbe & Spree Homes Berlin

Property platform connected to Propstack, plus campaigns to win property owners

Elbe & Spree Homes Berlin belongs to the Elbe & Spree Group with its brands Homes Hamburg, Homes Berlin and Invest. For Berlin we built a property platform with refined UX/UI. Its property search is connected directly to the Propstack CRM. Alongside it, social media campaigns run for property valuation and owner acquisition.

  • UX/UI
  • Propstack API
  • Social ads

ResultProperty search straight from the Propstack CRM, campaigns for owners

Elbe & Spree Homes Berlin website on laptop and smartphone

Why agents work with us

  • We know your businessOur managing director is a certified real estate professional (IHK). We talk about exclusive listings, brochures and notary dates, not buzzwords.
  • More than 40 broker projectsFrom regional brokerages to international networks. We know where integrations tend to break.
  • Fixed pricesYou receive a transparent fixed-price proposal. No surprises on the invoice.

02 / The problem

You have a website. But no system.

01It is frustrating: an owner wants to sell and searches for "real estate agent Hamburg Eimsbuettel". Your office does not show up. The exclusive listing goes to the competitor who is more visible. Not to the one who is better.

02At the same time, your team maintains every property twice. First in OnOffice or Flowfact, then again on the website, on ImmoScout24 and on ImmoWelt. Listings go stale, prices are wrong, sold properties are still online.

03And the inquiries that do come in often do not fit: no intent to buy, wrong area, no budget. Your sales team spends its time with people who will never sign.

There is a better way.

Website, CRM, portals and advertising as one system. Maintained once, current everywhere. And every inquiry lands where your team works.

03 / The causes

Why agents lose listings online

Six places where brokerages lose owner contacts and exclusive listings every day. Most have several of them at once.

  1. Invisible to owners

    Sellers search Google first. If you are not on page 1 for "real estate agent" plus their neighbourhood, you simply do not exist for that owner. Exclusive listings go to more visible competitors.

  2. Properties maintained twice

    Properties are created in the CRM and then copied by hand to the website, ImmoScout24 and ImmoWelt. That means double work, errors and outdated listings. It costs time and trust.

  3. Inquiries without quality

    Many website inquiries come without purchase intent or from outside the target area. Without proper landing pages and qualification, your team wastes valuable sales time.

  4. No digital owner acquisition

    New listings come from referrals and cold calling. Few brokerages use scalable acquisition through Google Ads, Meta Ads or a market report.

  5. A website that costs trust

    Real estate decisions are emotional. A slow, outdated website quietly says: "I cannot trust this agent." Premium properties deserve a premium presence.

  6. Good agents are hard to find

    Experienced agents, acquisitors and assistants are scarce. Job ads fall flat. Offices that do not recruit actively on social media lose talent to more visible competitors.

04 / The solution

One partner instead of five agencies. No patchwork.

Instead of one agency for the website, one for the CRM, one for ads and one for recruiting: one team that knows every channel and aligns it with your acquisition goals.

  1. Website and development

    WordPress or Next.js. Fast, modern and built to win owners.

  2. CRM integration

    OnOffice, Flowfact, Propstack. Your properties live on your website, synced automatically.

  3. SEO and local SEO

    Page 1 for "real estate agent [city]" and related searches. Organic and lasting.

  4. Google and Meta Ads

    Owner acquisition and buyer generation through paid advertising on every relevant channel.

  5. Digital recruiting

    Find agents, acquisitors and assistants via Meta and Google, with quick apply.

  6. Analytics and tracking

    GA4, GTM, heatmaps. You see exactly which channel brings owners and buyers.

In practice: one contact, one inventory, one report.

05 / Your website

What we build for your brokerage

From the real estate website to an automated CRM pipeline. Two routes, and we will tell you honestly which one fits your portfolio.

Recommended for brokerages

WordPress for real estate agents

Your own real estate website with live property listings, dynamic listing pages, a market report funnel and direct CRM integration. Always current, without anyone updating it by hand.

  • Custom real estate theme with property search and filters
  • Automatic data import from OnOffice, Flowfact or Propstack
  • Dynamic listing pages, SEO-optimized for every property
  • Market report landing page for owner acquisition
  • Property valuation funnel for lead generation
  • Maps, neighbourhood pages and Google Maps
  • GDPR-compliant, Core Web Vitals 90+
For premium and franchise brokers

Next.js for premium presences

For agents who make no compromises on speed: Next.js platforms with very fast property pages, SSR and SSG, headless CRM integration and Lighthouse scores above 95. For luxury and commercial brokers.

  • Server-side rendering for property pages Google loves
  • Headless CMS and CRM integration via REST or GraphQL
  • Multilingual for an international clientele
  • Interactive maps, 3D floor plans and virtual tours
  • Scalable for franchise and multi-office structures
  • Lighthouse score 95+

Plus what turns visitors into listings

  1. Market report funnel

    Owners enter their address and receive a market analysis by email. You receive a qualified lead with intent to sell.

  2. Online viewing booking

    Prospects book viewings directly from the listing, synced with your calendar and CRM.

  3. Neighbourhood landing pages

    A dedicated SEO page with a local market overview for every neighbourhood. So you get found in your target area.

06 / CRM and portals

Your CRM. Live on your website.

We connect your broker software directly to your website. New properties appear automatically. Price changes go out immediately. Sold properties disappear. Without anyone lifting a finger.

Working with Propstack?Propstack integration in detail

  • OO

    OnOffice

    Full API integration. Properties, images, listing data and prospects sync in both directions. Website inquiries go straight into OnOffice.

    Bidirectional
  • FF

    Flowfact

    Connected via the interfaces Flowfact provides or its OpenImmo export: properties on your website, inquiries back into the CRM, status updates on sale or rental applied automatically.

    API or OpenImmo
  • PS

    Propstack

    Propstack integration with activity tracking: which visitors look at which properties? All data directly in your Propstack CRM.

    Activity tracking
  • IS

    ImmobilienScout24

    Your properties reach ImmoScout24 through your CRM portal interface, usually via OpenImmo. We set up the transfer, check required fields and images, and make sure portal inquiries land in your CRM.

    Via your CRM
Your CRMEverything connected
  • IW

    ImmoWelt

    Your listings flow to ImmoWelt and Immonet automatically, including premium placements and lead import.

    Automatic
  • JI

    JustImmo

    JustImmo integration for Austrian and international brokers. Properties and contacts fully in sync.

    AT and international
  • CA

    CASAVI

    CASAVI interface for property and portfolio managers: tenant portal and automated communication.

    Property management
  • WA

    WhatsApp Business

    Prospects message the agent directly from the listing. Short paths, fast answers, more viewings booked.

    Direct channel

Your CRM is not listed? OpenImmo is the common denominator.

We work with the OpenImmo standard, the universal data exchange format of the German real estate industry. If your system exports OpenImmo, we can connect it.

  • ÖNORM A 2050
  • OpenImmo 1.2.7
  • REST API
  • FTP/SFTP import
  • Webhook

CRM and portal integrations

  • OnOffice
  • Flowfact
  • Propstack
  • ImmobilienScout24
  • ImmoWelt
  • Immonet
  • OpenImmo XML
  • CASAVI
  • JustImmo
  • Google Ads
  • Meta Ads
  • Google Analytics 4
  • Google Business

07 / Technology

Built for speed and Google.

Google favours property pages that load in under a second. That is why we build on technology that sets broker websites apart from the competition in speed.

Core Web Vitals, structured data for real estate listings and mobile-optimized listing pages are standard with us. Not an add-on.

On top come AI-powered automations: GwG compliance checks via MCP integration, brochures generated from CRM data, new listings published to social media automatically and smart pre-qualification of inquiries. So you can focus on closing.

  • Local SEO ready
  • RealEstate schema
  • GDPR-compliant
  • 96 Lighthouse
  • WPWordPressCMS and backend
  • NNext.jsReact framework
  • TSTypeScriptType-safe
  • ACFACF ProFlexible content
  • CFCloudflareCDN and security
  • GA4GA4 and GTMAnalytics

Automations that take work off your team

  1. GwG compliance

    Automated anti-money-laundering checks via AI and MCP server integration.

  2. Brochure automation

    Professional property brochures generated directly from your CRM data.

  3. Social media sync

    New listings published automatically across all channels.

  4. Lead scoring

    AI-based qualification of incoming inquiries.

Service package

08 / Package

Website, CRM and acquisition as one package

We connect website, CRM, portals and advertising into one system that brings you owners ready to sell.

Included in the package

  • Agency website with search and listing pages
  • CRM integration with OnOffice, Flowfact, Propstack
  • Syndication to ImmoScout24 and ImmoWelt
  • Market report funnel for owners
  • Local SEO, Google Ads and Meta Ads
  • Analytics and tracking with GA4 and GTM

Who it is for

For real estate agencies that want more exclusive listings and no longer want to maintain properties twice.

Request the package

In the strategy call we clarify scope and price.

09 / SEO and ads

Owners find you. Not the other way around.

Local SEO, Google Ads and Meta Ads, combined into one acquisition system. Those looking to sell land on your website. So do those looking to buy.

Your catchment area lights up.

Neighbourhood pages, a Google Business Profile and ads with local focus. Owners who want to sell in your area find you first.

We focus on search terms and ad formats that genuinely bring inquiries for real estate agents. No reach for the sake of reach.

Searches we get you found for

  • “real estate agent Hamburg”
  • “sell property Berlin”
  • “sell house Munich”
  • “condo real estate agent”
  • “free property valuation”
  • “sell apartment Cologne”
  • “real estate agent referral”
  • “inherited house real estate agent”
Your office+ Inquiry

Sample view

The market report as lead magnet

The most effective digital route to owner acquisition. We build the funnel fully automated: the owner enters an address and receives a market analysis. You receive the lead. Straight into your CRM.

More on owner leads for agents

Valuation tool

What is your property worth?

Property type

HouseApartment

Address

Living space

Request valuation

Your CRM

  • Owner leadIntent to sellNew
  1. Address entered
  2. Market analysis sent by email
  3. Lead created in CRM

Sample flow

  1. Local SEO and Google Business

    Neighbourhood pages, a well-kept Google Business Profile, review management and RealEstateListing schema for every property type.

  2. Google Ads for owners and buyers

    Search campaigns on seller-intent terms, market report campaigns for owner acquisition and remarketing for property prospects.

  3. Meta Ads on Facebook and Instagram

    Property carousels, owner campaigns with the market report as lead magnet and lookalike audiences based on your best clients.

average traffic after 6 months of SEO for broker clients
+280%
average cost per owner lead via Meta and Google
€12 to 28
Google positions for local broker searches
Top 3
on average to the first measurable SEO impact
90 days

10 / Multichannel

How we win owners and buyers

Our multichannel strategy combines every relevant channel into one acquisition system. From first contact to the notary appointment, no lead gets lost.

22channels in one system

  1. 01 / Reach

    Get seen

    • Google AdsSearch, Maps and Display
    • Meta AdsFacebook and Instagram
    • ImmoScout24Premium placement
    • ImmoWeltPortal syndication
    • Kleinanzeigenformerly eBay Kleinanzeigen
    • YouTube AdsVideo and pre-rolls
    • LinkedIn AdsInvestors and commercial

  2. 02 / Engagement

    Deepen interest

    • SEO landing pagesNeighbourhood and keyword pages
    • Valuation toolInstant valuation
    • RetargetingBring visitors back
    • Social mediaContent, reels and community
    • Google BusinessLocal visibility
    • Blog and guidesMarket and neighbourhood guides
    • WhatsApp BusinessDirect communication

  3. 03 / Conversion

    Win inquiries

    • Email automationDrip sequences
    • NewsletterMarket reports and updates
    • CRM integrationAutomatic lead assignment
    • CalendlyOnline booking
    • Call trackingCampaign attribution

  4. 04 / Retention

    Clients become referrers

    • Review managementGoogle and ProvenExpert
    • Referral programmeActivate existing clients
    • Market updatesQuarterly reports by email

Foundation

  • Attribution dashboardWhich channel brings closings
  • Offline conversion importNotary dates back to Google and Meta
  • GDPR and consentPrivacy-compliant
  • AI automationGwG, brochures, lead scoring

The result

  • A steady flow of inquiries across all channels
  • Measurable cost per inquiry and closing
  • Automated and GDPR-compliant at scale

11 / Commercial real estate

Marketing for commercial brokers

Commercial follows its own rules. As a Google agency for commercial brokers, we reach investors, expansion managers and companies where they actively search for space. Not in the Instagram feed.

  1. Different audience, different tone

    Commercial deals are decided by investors, expansion managers and managing directors. The messaging is more factual and data-driven, focused on yield, location and space efficiency.

  2. Longer cycles, more touchpoints

    Leasing an office or logistics property can take weeks to months. We build your visibility so you stay present across the whole decision cycle instead of chasing the quick click.

  3. LinkedIn and Google over social feeds

    You reach commercial decision-makers through LinkedIn campaigns by role and industry and through Google search ads with clear transactional intent. Not through lifestyle formats.

  4. Landing pages per asset class

    Office, logistics and retail each have their own search terms and buyer logic. We build dedicated landing pages per asset class that match exactly that search intent.

In execution we combine campaigns with organic visibility: our Google Ads agency Hamburg for high-intent search terms and our SEO agency Hamburg for lasting top positions on commercial searches. When it is specifically about sellers, we rely on owner leads for agents: a valuation funnel that turns owners who want to sell into qualified listing leads.

12 / Recruiting

Find great agents before they're gone.

Experienced agents, acquisitors and sales staff do not switch through job boards. They are approached. We do that digitally and at scale.

Every brokerage knows this

  • Job ads on Stepstone and similar boards sit for weeks without a suitable application
  • Experienced agents with a network are hard to reach through traditional channels
  • Juniors without experience cost more time than they bring
  • Headhunters charge high commissions, and whether the person fits the team remains open
  • Apprentice recruiting through job boards barely works anymore

Our recruiting approach

  • Meta Ads: real-estate-minded audiences by profession, interest and location
  • Quick apply in 3 clicks: low friction, more applications
  • Video ads featuring real agents from your team. Authenticity beats polish
  • Google Jobs for candidates who are actively searching
  • Automated applicant communication with CRM integration, so nobody gets lost

Audiences we reach

  • Real estate agents
  • Acquisitors
  • Sales assistants
  • Real estate apprentices
  • Property valuers
  • Property managers
  • Commercial brokers
  • Office staff (real estate)
More on recruiting at Weber Media

Channels and formats

  • Meta (Facebook and Instagram)Lead ads with quick apply, real estate network and career-minded audiences
  • LinkedIn AdsFor experienced agents and leadership roles in real estate
  • Google Jobs and SearchReach candidates with concrete job intent

Client reviews, translated from German

5.0 out of 5 stars on Google

Google reviews, 5.0 stars5.030 reviews

  • 01/10

    Weber Media was recommended to us and after a getting-to-know phase we engaged the agency on a long-term basis.

    So far we have been convinced by how surprisingly quickly the results started to show. We look forward to continuing the collaboration and can definitely recommend Weber Media.

    Ann-Carolin KoschareMarketing, Autohaus Meyer GmbH

  • 02/10

    The expertise of Weber Media is outstanding.

    Weber Media works in a very structured and service-oriented way and is always there with advice. Orders, requests and ideas are implemented as quickly as possible, even at short notice. We work together as equals and with genuine appreciation.

    Lisa-Marie HohnsbehnHead of Recruiting and Employer Marketing, BAT Agrar

  • 03/10

    Wholeheartedly recommended!

    From day one, communication with the agency was at the highest level, fast, clear and uncomplicated. Professionalism runs through every area here: from strategic planning to creative execution. You immediately notice that real professionals are at work.

    Rafael SommerfeldRegional Director, Hilfswerk

  • 04/10

    Great service and performance!

    Working together is enjoyable and we are very happy with the results. We look forward to planning and implementing further topics and projects with Weber Media in the future.

    Janina SchönauExecutive Assistant, BeautyAddicts

  • 05/10

    We are extremely satisfied with the digital marketing consulting from Weber Media.

    The team is professional, competent and always up to date with the latest digital trends. The collaboration has always been pleasant and efficient.

    Mick StommelExecutive Assistant, Actiovita

  • 06/10

    Very good and professional work.

    The team implemented our requirements perfectly and was reachable at all times. We can recommend Weber Media without reservation.

    Dr. DarwichManaging Director, HNO Othmarschen

  • 07/10

    Weber Media is highly recommended.

    My ideas were implemented very professionally, questions were answered quickly, and support on everything around website and social media was given promptly and in a user-friendly way.

    Marcus StötzerOwner, Naturheilpraxis Stötzer

  • 08/10

    I commissioned a website from Weber Media.

    The work was fast and professional, adjustments were made promptly. Our communication was uncomplicated and led to the desired result. The previously agreed, entirely reasonable budget was kept. Happy to work with them again!

    Ronny TeuberManaging Director, tripleS

  • 09/10

    Very professional staff who make communication easy and create a beautiful end product.

    We would gladly work with them again!

    Lila GhaliManagement, Gynbalance

  • 10/10

    For my company Tülü Bau UG, the business cards and the complete website were created, and I am more than satisfied.

    The collaboration was pleasant, professional and uncomplicated. The team understood exactly what I wanted and implemented everything perfectly.

    Ceyhun TülüManaging Director, Tülü Bau UG

01 / 10

Free strategy call

30 minutes. Free and without obligation.

13 / Process

From idea to a running system

Transparent, structured and without hidden costs. This is how our broker projects run.

  1. Strategy call

    We look at your CRM landscape, your website and your acquisition goals. Free and without obligation.

  2. Concept and proposal

    A concept with CRM mapping, technology choice and a transparent fixed price.

  3. Design and development

    Development in sprints. You see clickable designs early and give feedback directly.

  4. CRM integration and testing

    All interfaces connected, properties imported, inquiries tested, checked in every browser.

  5. Launch and growth

    Go-live with analytics, an SEO foundation and a dedicated contact for ongoing support.

Prefer to talk directly? +49 40 843 096 52

Ready for more exclusive listings?

In the free strategy call we look at your website, your CRM and your acquisition and show you concrete levers for more owner leads.

Free strategy call

Free, without obligation, at fixed prices. Our managing director is a certified real estate professional (IHK).

Guide

Remarketing and retargeting for real estate agents

Why remarketing pays off for agents

Across the industry, only a fraction of portal and website visitors convert on first contact. On the order of around 95 percent leave again at first.

That does not mean they are not interested. They are just not ready yet. With structured remarketing you bring exactly these prospects back instead of buying new reach every time.

Lists from real visitors

We build remarketing lists from website and listing-page visitors. Anyone who viewed a property or a neighbourhood is re-engaged deliberately, instead of getting lost in generic ad noise.

Win owners back deliberately

Visitors to your valuation tool are potential sellers. Through Google Display and Meta retargeting we re-engage exactly these owners until they request a valuation or book an initial consultation.

Frequency caps and a clean setup

Frequency caps prevent ad fatigue: an ad runs only as often as it works. We integrate retargeting cleanly and in line with GDPR, based on existing consent.

14 / FAQ

Questions brokerages ask us

The most important questions about our services, answered directly. Yours is missing? Ask us in the strategy call.

Ask a question

How exactly does the OnOffice, Flowfact or Propstack integration work?

We connect your broker software to your website through its interfaces, via API or OpenImmo export depending on the system. New properties you create in OnOffice, Flowfact or Propstack appear on your website automatically, including images, floor plans, descriptions and energy data. Price changes and status updates (rented, sold, reserved) are applied in real time. Inquiries through your website land directly as contacts or activities in your CRM. You never enter data twice.

We use a different CRM. Can you still connect it?

In most cases, yes. We work with the OpenImmo standard, which nearly all German broker CRMs support. As long as your system exports OpenImmo XML or offers a REST API, we can build an integration. In the free strategy call we check this together and tell you honestly what is possible.

WordPress or Next.js: which fits our brokerage better?

For most regional brokerages with up to 200 properties in their portfolio, WordPress is the right choice: easy to maintain, fully integrable, lower running costs. We recommend Next.js for premium brokers with a luxury positioning, an international clientele, franchise structures or very large portfolios. Either way you get high speed and full CRM integration.

How long does it take to develop a broker website?

It depends on the scope: how many integrations, how many neighbourhood pages, WordPress or Next.js. You see the schedule in the concept before you decide. We develop in sprints, so you see clickable designs early and give feedback directly. Regular check-ins keep you informed throughout the project.

What does a broker website cost at Weber Media?

It depends on the scope: CRM integration (OnOffice, Flowfact or Propstack), property search, a market report funnel and an SEO foundation form the base. Several CRM systems, neighbourhood landing pages, detailed tracking and portal integrations are added as needed, as is the choice between WordPress and Next.js. After the strategy call you receive a transparent fixed-price proposal, free and without obligation. No surprises on the invoice.

Do you also handle ongoing SEO and ads for agents?

Yes. We offer monthly support for SEO (technical optimization, neighbourhood content, local SEO), Google Ads (owner acquisition, buyer campaigns) and Meta Ads (market report campaigns, property advertising). You receive monthly reporting and a dedicated contact. The minimum term is 3 months.

What does a Google agency for commercial brokers do differently?

Commercial marketing targets investors, expansion managers and companies rather than private buyers. We rely on Google search ads with clear transactional intent and LinkedIn campaigns by role and industry, not lifestyle formats. For every asset class (office, logistics, retail) we build dedicated landing pages, because search terms and buyer logic differ significantly. And we plan visibility around the longer decision cycles in the commercial segment.

Is remarketing worth it for real estate agents?

In most cases yes, because industry-wide only a small share of visitors convert on first contact. With remarketing lists built from website and listing-page visitors, you deliberately re-engage prospects and owners, for example visitors to your valuation tool. Frequency caps prevent ad fatigue, and the setup is GDPR-compliant, based on existing consent.

What happens in the free strategy call?

We take 30 minutes for your office. We look at your current website, your CRM infrastructure and your acquisition and show you concrete levers for more owner leads. No sales pressure: afterwards you decide in your own time whether you would like a proposal.

Next

Related services

15 / The first step

30 minutes well spent

You receive an honest assessment and the biggest levers for your digital growth, whether or not you work with us afterwards.

30 minutes. Free and without obligation.

01 / 04: What would you like to achieve?

What would you like to achieve?

Select all that apply

  • Free and without obligation
  • A personal reply, no ticket system
  • A dedicated contact
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