Blog &
Insights
Digital marketing, web development, and growth notes from our Hamburg team—clear, actionable, and honest about what moves the needle.
Recruiting KPIs: Cost per application and measuring quality
Which HR marketing metrics actually matter—from CPA and conversion rate to the source with the best interview yield.
Careers pages and SEO: Getting found on Google
Technical basics, internal linking and content that matches job-seeker intent—alongside Google for Jobs and paid social.
Digital visibility for SMEs: Practical guide 2026
How mid-sized firms align web, SEO, paid media and processes—with clear priorities, KPIs and no “random acts of digital”.
AI search: How to get cited by ChatGPT, Perplexity and Google AI
Answer engines summarise the web. Learn how to structure content, data and authority so AI systems treat you as a trusted source.
Shopify vs Shopware 2026: Which shop fits your business?
Choosing an e-commerce platform is a long-term bet. We compare Shopify and Shopware objectively—costs, B2B, SEO, compliance and scalability.
Google Andromeda update: What changes for SEO
Andromeda accelerates AI-driven search, semantic relevance and E-E-A-T signals. Learn what to adapt in content, schema and brand building.
Website relaunch checklist 2026: 25+ checkpoints for a safe launch
A relaunch can erase organic traffic if mishandled. This checklist covers planning, redirects, SEO, performance and post-launch monitoring.
AI in marketing 2026: Opportunities, tools and strategy
Artificial intelligence is reshaping marketing—from content and ads to personalisation. Learn which tools deliver value and how to deploy them responsibly.